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SBD/December 1, 2011/Reader Survey
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SBD/SBJ Reader Survey: NHL And Motorsports
THE DAILY each day this week is presenting the results from the seventh annual SportsBusiness Daily/SportsBusiness Journal readers survey on the state of the sports industry. Today, we look at an overview of the NHL and motorsports. Turnkey Sports & Entertainment partnered with SBD/SBJ on the survey.
Most effective NHL team owner
Mike Ilitch (Detroit Red Wings) 17.8% Mario Lemieux/Ron Burkle (Pittsburgh Penguins) 13.6% Comcast (Philadelphia Flyers) 9.1% Ted Leonsis (Washington Capitals) 8.8% Rocky Wirtz (Chicago Blackhawks) 8.1% Respondents: 1,088
NHL team that has shown the most innovation in its business practices
Chicago Blackhawks 8.8% Pittsburgh Penguins 8.6% Washington Capitals 8.6% Philadelphia Flyers 7.8% Respondents: 1,088
Sponsor that does the best job activating around the NHL
MillerCoors/Molson Beer 17.3% Bridgestone 13.4% Geico 9.5% Tim Hortons 8.7% Verizon Wireless 6.4% Respondents: 1,088
The NHL should ban player fighting
No, key part of the game 69.7% Yes, time has come 23.3% No opinion 7.0% Respondents: 1,041
Event you’d rather see
Stanley Cup Final 68.0% Winter Classic 29.8% NHL All-Star Game 1.7% Respondents: 1,046
Least effective NHL team owner
NHL (Phoenix Coyotes) 16.3% Charles Wang (New York Islanders) 15.4% James Dolan (New York Rangers) 10.2% Tom Hicks (Dallas Stars)* 7.1% Alan Cohen (Florida Panthers) 6.8% *Since the close of the survey, Tom Gaglardi has become owner of the Stars.
Respondents: 1,088
What the next five years hold for the New York Islanders
Team will still be looking for a deal for a new arena 35.9% Team will land a deal for a new arena 34.9% Team will relocate 24.9% Respondents: 1,009
In five years, the Winnipeg Jets will be
A successful team on and off the ice 53.5% Struggling with ticket and corporate sales 33.7% Not in Winnipeg 5.9% Respondents: 1,000
What the next five years hold for the Phoenix Coyotes
Team will be sold; new buyer will relocate the team 66.4% Team will be sold; new buyer will keep the team in Arizona 22.6% Team will fold 7.2% Respondents: 1,009
Biggest challenge facing NASCAR in the year ahead
TV ratings 28.9% Attendance 23.1% Mainstream appeal of drivers 18.1% Rising cost of sponsorships 11.9% Respondents: 830
Grade Brian France’s performance as chairman and CEO of NASCAR
A 7.1% B 46.5% C 36.8% D 6.8% F 2.8% Respondents: 1,036
Property best positioned for growth
IZOD IndyCar Series 40.7% AMA Supercross/Motocross 29.1% NHRA 15.3% American Le Mans 12.5% Respondents: 752
Sponsor that does the best job activating around NASCAR
GoDaddy.com 12.8% Sprint Nextel 11.8% Anheuser-Busch (Budweiser) 9.0% Lowe’s 8.1% Respondents: 892
Biggest challenge facing the IZOD IndyCar Series in the year ahead
TV ratings 33.6% Marketing its drivers 31.2% Attendance 19.6% Respondents: 756
Grade Randy Bernard’s performance as CEO of the IZOD IndyCar Series
A 5.0% B 35.0% C 45.1% D 10.5% F 4.5% Respondents: 737
