SBD/December 1, 2011/Reader Survey

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  • SBD/SBJ Reader Survey: NHL And Motorsports

    THE DAILY each day this week is presenting the results from the seventh annual SportsBusiness Daily/SportsBusiness Journal readers survey on the state of the sports industry. Today, we look at an overview of the NHL and motorsports. Turnkey Sports & Entertainment partnered with SBD/SBJ on the survey.

    Most effective NHL team owner

    Mike Ilitch (Detroit Red Wings) 17.8%
    Mario Lemieux/Ron Burkle (Pittsburgh Penguins) 13.6%
    Comcast (Philadelphia Flyers) 9.1%
    Ted Leonsis (Washington Capitals) 8.8%
    Rocky Wirtz (Chicago Blackhawks) 8.1%

    Respondents: 1,088

    NHL team that has shown the most innovation in its business practices

    Chicago Blackhawks 8.8%
    Pittsburgh Penguins 8.6%
    Washington Capitals 8.6%
    Philadelphia Flyers 7.8%

    Respondents: 1,088

    Sponsor that does the best job activating around the NHL

    MillerCoors/Molson Beer 17.3%
    Bridgestone 13.4%
    Geico 9.5%
    Tim Hortons 8.7%
    Verizon Wireless 6.4%

    Respondents: 1,088

    The NHL should ban player fighting

    No, key part of the game 69.7%
    Yes, time has come 23.3%
    No opinion 7.0%

    Respondents: 1,041

    Event you’d rather see

    Stanley Cup Final 68.0%
    Winter Classic 29.8%
    NHL All-Star Game 1.7%

    Respondents: 1,046


    Least effective NHL team owner

    NHL (Phoenix Coyotes) 16.3%
    Charles Wang (New York Islanders) 15.4%
    James Dolan (New York Rangers) 10.2%
    Tom Hicks (Dallas Stars)* 7.1%
    Alan Cohen (Florida Panthers) 6.8%

    *Since the close of the survey, Tom Gaglardi has become owner of the Stars.
    Respondents: 1,088

    What the next five years hold for the New York Islanders

    Team will still be looking for a deal for a new arena 35.9%
    Team will land a deal for a new arena 34.9%
    Team will relocate 24.9%

    Respondents: 1,009

    In five years, the Winnipeg Jets will be

    A successful team on and off the ice 53.5%
    Struggling with ticket and corporate sales 33.7%
    Not in Winnipeg 5.9%

    Respondents: 1,000

    What the next five years hold for the Phoenix Coyotes

    Team will be sold; new buyer will relocate the team 66.4%
    Team will be sold; new buyer will keep the team in Arizona 22.6%
    Team will fold 7.2%

    Respondents: 1,009

    Biggest challenge facing NASCAR in the year ahead

    TV ratings 28.9%
    Attendance 23.1%
    Mainstream appeal of drivers 18.1%
    Rising cost of sponsorships 11.9%

    Respondents: 830

    Grade Brian France’s performance as chairman and CEO of NASCAR

    A 7.1%
    B 46.5%
    C 36.8%
    D 6.8%
    F 2.8%

    Respondents: 1,036

    Property best positioned for growth

    IZOD IndyCar Series 40.7%
    AMA Supercross/Motocross 29.1%
    NHRA 15.3%
    American Le Mans 12.5%

    Respondents: 752


    Sponsor that does the best job activating around NASCAR 12.8%
    Sprint Nextel 11.8%
    Anheuser-Busch (Budweiser) 9.0%
    Lowe’s 8.1%

    Respondents: 892

    Biggest challenge facing the IZOD IndyCar Series in the year ahead

    TV ratings 33.6%
    Marketing its drivers 31.2%
    Attendance 19.6%

    Respondents: 756

    Grade Randy Bernard’s performance as CEO of the IZOD IndyCar Series

    A 5.0%
    B 35.0%
    C 45.1%
    D 10.5%
    F 4.5%

    Respondents: 737

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