Bridgestone, NHL Renew Sponsor Deal SHR Talking To Multiple Sponsors For Danica NBA Signs Marriott For International Games Dolphins Rookie Parker Racking Up Endorsements Marketplace Roundup Brady's Marketability Likely To Stay Intact CBS To Live-Stream All Super Bowl Ads Adidas Signs Three-Year Deal With Pac-12 Marketplace Roundup Hornets, FanDuel Sign Multiyear Deal
SBD/December 1, 2011/Marketing and Sponsorship
Published December 1, 2011
NO PRO COMBAT REPEAT: In Georgia, Marc Weiszer noted there will "be no repeat of the Nike Pro Combat uniforms" for Univ. of Georgia when the team plays LSU Saturday in the SEC championship game. UGA football coach Mark Richt said, "No Pro Combats. Nobody even asked me. A couple of them we’re like 'Don’t do it coach.'" Richt "promised the players before the 35-21 loss to Boise State to open the season that if they made it back to the Georgia Dome for the SEC championship, he would let them wear it again." Richt: "I thought that would be a really nice incentive. As it turned out, it wasn’t much of an incentive" (DOGBYTESONLINE.com, 11/30).
PAST HIS SHADES: GOLF.com's Woody Hochswender noted golfer Rory McIlroy has "done a lot to raise the golf profile of Oakley." Oakley "recently gave a preview of what McIlroy will be wearing in upcoming tournaments, including the Masters." McIlroy will be "decked out in stronger colors, plenty of sharp, abstract print shirts ... and specially developed plaid-print golf trousers the company calls 'fractured plaid.'" Both McIlroy’s shirts and the plaid pants "employ body mapping, the strategic placement of mesh panels to facilitate ventilation and movement" (GOLF.com, 11/29).
TURN UP THE HEAT: In Portland, Kerry Eggers notes T'Wolves F Kevin Love has a new six-year endorsement contract with Chinese shoe company 361 Degrees. Love said, "It was a too-good-to-be-true offer. I couldn't turn it down" (PORTLAND TRIBUNE, 12/1).