ESPN Licenses X Games Oslo For February More UNC-South Carolina Games Coming To Charlotte? Will U.S. Still Host '16 Copa America? Future Of USA Pro Challenge Looks Murky Winston-Salem Open Poised To Turn Profit Sharapova To Debut Exhibition Event In L.A. Beach Volleyball Event Sees "Rowdy" Crowd Tiger Effect In Full Force At Wyndham Championship ATP's Memphis Open Sold Again CFP's Hancock "Intrigued" By South Florida
SBD/December 1, 2011/Events and Attractions
Motorsports Marketing Forum: Manufacturers Believe Engaging Millennials Key
Published December 1, 2011
* Wilson said of the Toyota Camry serving as the pace car for the Daytona 500, the “The Great American Race”: “Five years ago, when we came into the sport, it would have been a much more polarizing issue. Today the fans won’t even recognize the irony in that statement."
*SRT Brand Motorsports Dodge Dir of Marketing & Operations Beth Parretta said manufacturers spend so heavily on motorsports sponsorships because motorsports fans are influencers. Parretta: “They’re the ones their family and friends and co-workers look to when it comes to cars.”
* Allison said of the one change he would make to the NASCAR Sprint Cup Series: "The cars have to look like the cars in the driveway. That’s coming.”