Super Bowl Tix Resale Prices Hit Record Levels Perry Promises Colorful Halftime Show Setting The Scene Ahead Of The Big Game Super Bowl Prices Soar On Secondary Market Dew Tour Not Returning To Maryland In '15 ESPN, NFL Want CFP To Change Dates Phoenix Area Becomes Center Of Sports World NHL ALL-Star Weekend Dazzles In Columbus World Cup Of Hockey Returns In '16 NHL Officially Unveils Outdoor Games For '16-17
Upcoming Conferences and Events
SBD/December 1, 2011/Events and Attractions
Motorsports Marketing Forum: Manufacturers Believe Engaging Millennials Key
Published December 1, 2011
* Wilson said of the Toyota Camry serving as the pace car for the Daytona 500, the “The Great American Race”: “Five years ago, when we came into the sport, it would have been a much more polarizing issue. Today the fans won’t even recognize the irony in that statement."
*SRT Brand Motorsports Dodge Dir of Marketing & Operations Beth Parretta said manufacturers spend so heavily on motorsports sponsorships because motorsports fans are influencers. Parretta: “They’re the ones their family and friends and co-workers look to when it comes to cars.”
* Allison said of the one change he would make to the NASCAR Sprint Cup Series: "The cars have to look like the cars in the driveway. That’s coming.”