IndyCar Finale Sees Lower Attendance IndyCar Sets New Orleans Race Date WTA Proposing New Team Event America's Cup Wanted 10K Rooms From San Diego Connecticut Open Sees Attendance Increase Boston In Talks For IndyCar Race Heat Mars Otherwise Positive DIS Rallycross Debut Little Caesars Pizza Bowl Canceled LPGA Returning To Mission Hills In '15 NHL Still Without Site For Winter Classic Game In DC
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Motorsports Marketing Forum: Manufacturers Believe Engaging Millennials Key
Published December 1, 2011
* Wilson said of the Toyota Camry serving as the pace car for the Daytona 500, the “The Great American Race”: “Five years ago, when we came into the sport, it would have been a much more polarizing issue. Today the fans won’t even recognize the irony in that statement."
*SRT Brand Motorsports Dodge Dir of Marketing & Operations Beth Parretta said manufacturers spend so heavily on motorsports sponsorships because motorsports fans are influencers. Parretta: “They’re the ones their family and friends and co-workers look to when it comes to cars.”
* Allison said of the one change he would make to the NASCAR Sprint Cup Series: "The cars have to look like the cars in the driveway. That’s coming.”