Brickyard 400 Tix Sale Spike With Gordon Large Crowd Expected In Cooperstown X Games Heading To Minneapolis In '17-18 Big 12 Title Game To Be Played On Neutral Site Jerry Jones Promotes Alvarez-Smith Fight Alvarez To Fight Smith At AT&T Stadium MLB All-Star FanFest Attendance Down 5% CFP Exploring Moving Semis Off NYE Ortiz Gets Send Off In Final All-Star Game NBA Noncommittal On Status Of ASG In Charlotte
SBD/December 1, 2011/Events and Attractions
Motorsports Marketing Forum: Manufacturers Believe Engaging Millennials Key
Published December 1, 2011
* Wilson said of the Toyota Camry serving as the pace car for the Daytona 500, the “The Great American Race”: “Five years ago, when we came into the sport, it would have been a much more polarizing issue. Today the fans won’t even recognize the irony in that statement."
*SRT Brand Motorsports Dodge Dir of Marketing & Operations Beth Parretta said manufacturers spend so heavily on motorsports sponsorships because motorsports fans are influencers. Parretta: “They’re the ones their family and friends and co-workers look to when it comes to cars.”
* Allison said of the one change he would make to the NASCAR Sprint Cup Series: "The cars have to look like the cars in the driveway. That’s coming.”