Tough Decisions Loom For '14 Boston Marathon HP Byron Nelson To Leave Irving In '19 Companies Bidding For Additional N.Y. Marathon Preakness Infield Culture Has Changed F1 Exec Pook Asserts N.J. Race Still On For '14 Sony Open Dir Talks Renovation America's Cup To Go Forward After Sailor's Death Companies Pledge $30M To S.F. Super Bowl Effort Penske Confident In IndyCar Belle Isle GP Success S.F. Submits '16 Super Bowl Bid
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Motorsports Marketing Forum: Manufacturers Believe Engaging Millennials Key
Published December 1, 2011
* Wilson said of the Toyota Camry serving as the pace car for the Daytona 500, the “The Great American Race”: “Five years ago, when we came into the sport, it would have been a much more polarizing issue. Today the fans won’t even recognize the irony in that statement."
*SRT Brand Motorsports Dodge Dir of Marketing & Operations Beth Parretta said manufacturers spend so heavily on motorsports sponsorships because motorsports fans are influencers. Parretta: “They’re the ones their family and friends and co-workers look to when it comes to cars.”
* Allison said of the one change he would make to the NASCAR Sprint Cup Series: "The cars have to look like the cars in the driveway. That’s coming.”