NCAA South Regional Struggling To Sell Out Super Bowl 50 Logo To Be On All Fields Mayweather-Pacquiao Could Generate $400M Women's NCAA Tourney Attendance Down World Cup Doubleheader In Winnipeg Sold Out Portland's NCAA Tournament Attendance Low IndyCar, Group Working To Bring Race To Boston Brazil Emerges As Candidate To Host '17 Pro Bowl San Antonio MLB Games See Attendance Dip FIFA Sets '22 World Cup Final For December
Upcoming Conferences and Events
SBD/December 1, 2011/Events and Attractions
Motorsports Marketing Forum: Manufacturers Believe Engaging Millennials Key
Published December 1, 2011
* Wilson said of the Toyota Camry serving as the pace car for the Daytona 500, the “The Great American Race”: “Five years ago, when we came into the sport, it would have been a much more polarizing issue. Today the fans won’t even recognize the irony in that statement."
*SRT Brand Motorsports Dodge Dir of Marketing & Operations Beth Parretta said manufacturers spend so heavily on motorsports sponsorships because motorsports fans are influencers. Parretta: “They’re the ones their family and friends and co-workers look to when it comes to cars.”
* Allison said of the one change he would make to the NASCAR Sprint Cup Series: "The cars have to look like the cars in the driveway. That’s coming.”