Bruce: Great Week Should Mean Another SB Memphis Open Looks To Change Course S.F. Hopes Successful SB 50 Leads To More Beyonce Overshadows Coldplay In Halftime Show Goodell "Disappointed" In This Year's Pro Bowl Phoenix Open Sets Another Attendance Record White Not At X Games After Disparaging Comments Demand For SB Tix On Secondary Markets High Final Installment Of Super Bowl Memories Security At All-Time High For Super Bowl 50
SBD/December 1, 2011/Events and Attractions
Motorsports Marketing Forum: Manufacturers Believe Engaging Millennials Key
Published December 1, 2011
* Wilson said of the Toyota Camry serving as the pace car for the Daytona 500, the “The Great American Race”: “Five years ago, when we came into the sport, it would have been a much more polarizing issue. Today the fans won’t even recognize the irony in that statement."
*SRT Brand Motorsports Dodge Dir of Marketing & Operations Beth Parretta said manufacturers spend so heavily on motorsports sponsorships because motorsports fans are influencers. Parretta: “They’re the ones their family and friends and co-workers look to when it comes to cars.”
* Allison said of the one change he would make to the NASCAR Sprint Cup Series: "The cars have to look like the cars in the driveway. That’s coming.”