Sources: 14 Cities Could Bid On CFP Title Games Trump Spices Up WGC At Doral USATF Mulling Event In Indianapolis Match Play Championships Headed To Austin Sloan Conference Standouts Include Kraft, Manfred CAA, Baltimore Begin Tourney Extension Talks Quail Hollow Lands '21 Presidents Cup World Cup Dates Cause Strife In Euro Leagues Texas May Expand Incentives To Land Events Daytona 500 Sees Attendance Increase
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Motorsports Marketing Forum: Manufacturers Believe Engaging Millennials Key
Published December 1, 2011
* Wilson said of the Toyota Camry serving as the pace car for the Daytona 500, the “The Great American Race”: “Five years ago, when we came into the sport, it would have been a much more polarizing issue. Today the fans won’t even recognize the irony in that statement."
*SRT Brand Motorsports Dodge Dir of Marketing & Operations Beth Parretta said manufacturers spend so heavily on motorsports sponsorships because motorsports fans are influencers. Parretta: “They’re the ones their family and friends and co-workers look to when it comes to cars.”
* Allison said of the one change he would make to the NASCAR Sprint Cup Series: "The cars have to look like the cars in the driveway. That’s coming.”