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SBD/December 1, 2011/Events and Attractions
F1's Ecclestone Again Pushes Back Financing Deadline For Austin Track
Published December 1, 2011
WHAT EXECS ARE SAYING: The future of F1 racing was discussed at the Motorsports Marketing Forum in Las Vegas, and the situation in Austin was a main topic. JMI Founder Zak Brown said, “You have people involved that have not put on events. The numbers don’t add up.” He said that when one looks at the heavy infrastructure and start up costs around the event, the financials didn’t make sense. Brown: “You really only have one form of revenue and that is the gate. … The sponsorship and the numbers don’t add up.” Octagon Exec VP Mark Coughlin, on whether Austin can get the event back on track: “I think it’s a very tough situation for anyone to tie up that amount of money for a long period of time. … They are running out of time. It’s not happening in 2012, and they are pushing it now to 2013, and they have an awful lot of work to do” (THE DAILY).