SBD/November 30, 2011/Reader Survey

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  • SBD/SBJ Reader Survey: MLB And NBA

    THE DAILY each day this week is presenting the results from the seventh annual SportsBusiness Daily/SportsBusiness Journal readers survey on the state of the sports industry. Today, we look at an overview of MLB and the NBA. Turnkey Sports & Entertainment partnered with SBD/SBJ on the survey.

    Most effective MLB team owner

    Hal Steinbrenner (New York Yankees) 21.9%
    Bill Giles/David Montgomery (Philadelphia Phillies) 14.5%
    John Henry/Tom Werner (Boston Red Sox) 14.5%
    Nolan Ryan (Texas Rangers) 12.8%

    Respondents: 1,346


    Will Bud Selig sign an extension to remain MLB commissioner beyond 2012?

    Yes 52.1%
    No 34.8%
    No opinion 13.1%

    Respondents: 1,320

    Will Frank McCourt own the Los Angeles Dodgers this time next year?

    No 81.2%
    Yes 10.8%
    No opinion 8.0%

    Note: Since the close of the Reader Survey, Los Angeles Dodgers owner Frank McCourt has agreed to a court-supervised sale of the franchise.
    Respondents: 1,311

    Most troubled MLB franchise

    Los Angeles Dodgers 63.0%
    New York Mets 15.0%
    Tampa Bay Rays 11.9%
    Oakland A’s 8.2%

    Respondents: 1,317

     

    Least effective MLB team owner

    Frank McCourt (Los Angeles Dodgers) 32.5%
    Fred Wilpon (New York Mets) 9.8%
    Peter Angelos (Baltimore Orioles) 9.3%
    Bob Nutting (Pittsburgh Pirates) 6.5%

    Respondents: 1,346

    MLB team that has shown the most innovation in its business practices

    Boston Red Sox 14.6%
    New York Yankees 13.3%
    San Francisco Giants 10.1%
    Philadelphia Phillies 7.9%

    Respondents: 1,346

    Sponsor that does the best job activating around MLB

    Anheuser-Busch 34.7%
    MasterCard 12.9%
    Chevrolet 8.9%
    State Farm 8.8%
    Bank of America 8.5%

    Respondents: 1,289

     

    Most effective NBA team owner

    Mark Cuban (Dallas Mavericks) 44.1%
    Jerry Buss (Los Angeles Lakers) 20.1%
    Peter Holt (San Antonio Spurs) 4.8%
    Micky Arison (Miami Heat) 4.7%

    Respondents: 1,203


    NBA team that has shown the most innovation in its business practices

    Dallas Mavericks 23.5%
    Miami Heat 8.3%
    Los Angeles Lakers 7.3%
    Oklahoma City Thunder 7.1%

    Respondents: 1,203

    What the next five years hold for the Sacramento Kings and the New Orleans Hornets

    Both teams will relocate 32.2%
    The Kings will relocate 29.9%
    Both teams will stay put 18.1%
    The Hornets will relocate 11.1%

    Respondents: 1,175

    Sponsor that does the best job activating around the NBA

    Nike 23.7%
    Kia Motors 21.6%
    Coca-Cola (Sprite, Minute Maid, Dasani) 13.4%
    PepsiCo (Gatorade) 12.0%

    Respondents: 1,203

     

    Least effective NBA team owner

    Donald Sterling (Los Angeles Clippers) 22.9%
    James Dolan (New York Knicks) 16.4%
    Maple Leaf Sports + Entertainment (Toronto Raptors) 6.0%
    Dan Gilbert (Cleveland Cavaliers) 5.7%
    Gavin and Joe Maloof (Sacramento Kings) 5.7%

    Respondents: 1,203

    The NBA’s 2011-12 season will

    Start on time 2.9%
    Start at the New Year 44.4%
    Start in late February 18.4%
    Be canceled 30.8%

    Note: Survey was taken prior to the original start date of the 2011-12 NBA season
    Respondents: 1,186

    Feelings about the Miami Heat

    Could never root
    for the Big 3
    49.3%
    Neutral 31.8%
    Heat’s Big 3 — best
    thing for the NBA
    13.7%

    Respondents: 1,183

    Print | Tags: Reader Survey
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