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SBD/November 30, 2011/Reader Survey
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SBD/SBJ Reader Survey: MLB And NBA
THE DAILY each day this week is presenting the results from the seventh annual SportsBusiness Daily/SportsBusiness Journal readers survey on the state of the sports industry. Today, we look at an overview of MLB and the NBA. Turnkey Sports & Entertainment partnered with SBD/SBJ on the survey.
Most effective MLB team owner
Hal Steinbrenner (New York Yankees) 21.9% Bill Giles/David Montgomery (Philadelphia Phillies) 14.5% John Henry/Tom Werner (Boston Red Sox) 14.5% Nolan Ryan (Texas Rangers) 12.8% Respondents: 1,346
Will Bud Selig sign an extension to remain MLB commissioner beyond 2012?
Yes 52.1% No 34.8% No opinion 13.1% Respondents: 1,320
Will Frank McCourt own the Los Angeles Dodgers this time next year?
No 81.2% Yes 10.8% No opinion 8.0% Note: Since the close of the Reader Survey, Los Angeles Dodgers owner Frank McCourt has agreed to a court-supervised sale of the franchise.
Respondents: 1,311Most troubled MLB franchise
Los Angeles Dodgers 63.0% New York Mets 15.0% Tampa Bay Rays 11.9% Oakland A’s 8.2% Respondents: 1,317
Least effective MLB team owner
Frank McCourt (Los Angeles Dodgers) 32.5% Fred Wilpon (New York Mets) 9.8% Peter Angelos (Baltimore Orioles) 9.3% Bob Nutting (Pittsburgh Pirates) 6.5% Respondents: 1,346
MLB team that has shown the most innovation in its business practices
Boston Red Sox 14.6% New York Yankees 13.3% San Francisco Giants 10.1% Philadelphia Phillies 7.9% Respondents: 1,346
Sponsor that does the best job activating around MLB
Anheuser-Busch 34.7% MasterCard 12.9% Chevrolet 8.9% State Farm 8.8% Bank of America 8.5% Respondents: 1,289
Most effective NBA team owner
Mark Cuban (Dallas Mavericks) 44.1% Jerry Buss (Los Angeles Lakers) 20.1% Peter Holt (San Antonio Spurs) 4.8% Micky Arison (Miami Heat) 4.7% Respondents: 1,203
NBA team that has shown the most innovation in its business practices
Dallas Mavericks 23.5% Miami Heat 8.3% Los Angeles Lakers 7.3% Oklahoma City Thunder 7.1% Respondents: 1,203
What the next five years hold for the Sacramento Kings and the New Orleans Hornets
Both teams will relocate 32.2% The Kings will relocate 29.9% Both teams will stay put 18.1% The Hornets will relocate 11.1% Respondents: 1,175
Sponsor that does the best job activating around the NBA
Nike 23.7% Kia Motors 21.6% Coca-Cola (Sprite, Minute Maid, Dasani) 13.4% PepsiCo (Gatorade) 12.0% Respondents: 1,203
Least effective NBA team owner
Donald Sterling (Los Angeles Clippers) 22.9% James Dolan (New York Knicks) 16.4% Maple Leaf Sports + Entertainment (Toronto Raptors) 6.0% Dan Gilbert (Cleveland Cavaliers) 5.7% Gavin and Joe Maloof (Sacramento Kings) 5.7% Respondents: 1,203
The NBA’s 2011-12 season will
Start on time 2.9% Start at the New Year 44.4% Start in late February 18.4% Be canceled 30.8% Note: Survey was taken prior to the original start date of the 2011-12 NBA season
Respondents: 1,186Feelings about the Miami Heat
Could never root
for the Big 349.3% Neutral 31.8% Heat’s Big 3 — best
thing for the NBA13.7% Respondents: 1,183
