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SBD/November 30, 2011/Marketing and Sponsorship
Omaha Steaks, Nike Say They Their Deals With Suh Are Business As Usual
Published November 30, 2011
TRYING TO BE THE GOOD GUY: Suh reportedly called NFL Commissioner Roger Goodell over the weekend to apologize for his actions, and ESPN's Skip Bayless said, "Whoever his people are, they continue to leak this to the media because they're trying to prop him up for the Chrysler ads and the Subway ads because he's become quite a big national pitchman as the good guy, tough guy. But I think he's more tough guy, over-the-edge than he is the good guy off the field" ("First Take," ESPN2, 11/29).
SPLIT PERSONALITIES: USA TODAY's Jarrett Bell in a sports section cover story notes it is "striking that Suh's reputation on the field is in such contrast to the image he has developed off the field as a model athlete." People at his alma mater, Univ. of Nebraska, "gush about a principled man committed to giving back." Before signing his first pro contract, Suh "pledged to donate $2.6 million to Nebraska, where he earned an engineering degree in four years." He has also "volunteered at food banks and visited hospitals and, since arriving in Detroit, he has donated toys for kids" (USA TODAY, 11/30).