New Balance Signs Multiyear Deal With Lindor Crew Signs Jersey-Sponsor Deal With Acura Monster Won't Change NASCAR Model Outfits NHL Signs PPG For New Leaguewide Category Four Brands Sign Up As WBC Global Sponsors Marketplace Roundup Ravens Offering $200,000 Sponsorship Package PGA Tour Working To Enhance Viewing Experience Lear Corp. Presenting Sponsor Of Detroit IndyCar Honda Classic Adds New Legends Club
SBD/November 30, 2011/Marketing and Sponsorship
McGladrey Signs Three-Year Title Sponsorship Extenstion For Fall PGA Tour Event
Published November 30, 2011
RAISE YOUR GLASS: The BBC reported Diageo "has been named as an official partner" of the '14 Ryder Cup, which will be held at Gleneagles, Scotland. Diageo will "promote the event in conjunction with its brands, such as Johnnie Walker Scotch whisky." As part of its role, the company will "work with Clubgolf -- the Scottish junior golf development agency -- at a corporate level to help promote participation in golf across Scotland" (BBC.co.uk, 11/29).