SBD/November 29, 2011/Research and Ratings

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  • Sports Execs Say State Farm Has Biggest Sponsor Presence In College Hoops

    Sports execs said that State Farm has the biggest sponsor presence in college basketball, according to data from a Turnkey Sports Poll taken in October. Thirty-one percent of respondents felt State Farm had the biggest presence. Capital One had the next highest rate of response at 18%, followed by Allstate at 10% (Turnkey Sports Poll).

    WHICH OF THE FOLLOWING SPONSORS HAS THE
    BIGGEST PRESENCE IN COLLEGE BASKETBALL?
    SPONSOR
    %
    State Farm
    31%
    Capital One
    18%
    Allstate
    10%
    Reese's
    5%
    Home Depot
    4%
    UPS
    3%
    MillerCoors
    2%
    Hyundai
    0%
    Not sure/No response
    27%

    Print | Tags: Research and Ratings
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