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SBD/November 29, 2011/Reader Survey
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SBD/SBJ Reader Survey: Media, Sponsorships And The NFL
THE DAILY each day this week is presenting the results from the seventh annual SportsBusiness Daily/SportsBusiness Journal readers survey on the state of the sports industry. Today, we look at an overview of the media, sponsorships and the NFL. Turnkey Sports & Entertainment partnered with SBD/SBJ on the survey.
Favorite TV play-by-play personality
Bob Costas 29.7% Al Michaels 23.7% Jim Nantz 20.6% Gus Johnson 20.1% Joe Buck 17.5% Note: Respondents could make up to three selections
Respondents: 1,106
Event that is produced the best on television
Super Bowl 35.1% Masters 24.0% Final Four 18.5% Respondents: 1,156
Favorite major league website
MLB.com 29.3% NFL.com 19.2% NHL.com 11.9% MLSSoccer.com 7.6% NBA.com 7.5% Respondents: 1,218
League/property with the best overall digital strategy
MLB 31.2% NFL 24.2% NHL 10.6% NBA 10.1% MLS 5.0% Respondents: 1,218
Favorite sports-related mobile app
ESPN ScoreCenter 24.1% MLB.com At Bat 17.7% March Madness on Demand 9.3% NHL GameCenter 5.8% NFL Mobile 5.3% Respondents: 1,218
Favorite independent sports website
Yahoo! Sports 32.1% Deadspin 16.4% Bleacher Report 11.3% USA Today Sports 10.5% Respondents: 1,102
Media group that has the best chance to cut into ESPN’s sports media dominance
NBC 42.9% Fox 18.9% Nobody 15.3% Respondents: 1,149
Favorite TV game analyst
Cris Collinsworth 25.0% Kirk Herbstreit 22.2% Troy Aikman 18.5% Jon Gruden 15.9% Jay Bilas 13.6% John McEnroe 13.1% Note: Respondents could make up to three selections
Respondents: 1,100
Favorite sport-specific studio show
College GameDay (ESPN, football) 36.3% Baseball Tonight (ESPN) 23.8% MLB Tonight (MLB Network) 14.4% Football Night in America (NBC) 11.9% Fox NFL Sunday (Fox) 11.9% Inside the NBA (TNT) 10.3% Note: Respondents could make up to three selections
Respondents: 1,122Favorite network-affiliated sports website
ESPN.com 72.4% CBSSports.com 10.9% NBCSports.com 6.4% Turner-SI digital 5.5% FoxSports.com 4.0% Respondents: 1,133
Network that does the best job covering the NFL
ESPN 35.9% Fox 25.5% CBS 15.2% NBC 11.7% NFL Network 11.7% Respondents: 1,119
Does ESPN need a strong competitor?
Yes 65.1% No 26.4% No opinion 8.5% Respondents: 1,149
Sports network that consistently has the highest production values
ESPN 35.3% NBC 17.5% They are basically the same 16.8% CBS 11.4% Fox 10.7% Respondents: 1,130
If you were a brand, would you sign quarterback Michael Vick as an endorser?
No 70.0% Yes 24.5% No opinion 5.5% Respondents: 1,160
Property a corporate sponsor would most want to identify with
NFL 68.7% MLB 12.2% MLS 5.0% NHL 4.7% NASCAR 4.1% NBA 2.3% Respondents: 1,171
Corporate sponsor you would most want aligned with your property
Nike 20.5% Apple 13.5% Coca-Cola 12.1% Anheuser-Busch 5.0% Respondents: 1,192
If you were a chief marketing officer, would you align your brand with the UFC?
No, sport isn't a fit 55.4% Yes, hits perfect demo 28.3% No opinion 16.2% Respondents: 1,158
How will sports sponsorship spending change over the next five years?
Increase dramatically 15.8% Increase slightly 56.4% Remain the same 15.5% Decrease slightly 8.1% Decrease dramatically 2.0% Respondents: 1,162
Most effective NFL team owner
Least effective NFL team owner
Mike Brown (Cincinnati Bengals) 21.0% Al Davis estate (Oakland Raiders) 15.5% Daniel Snyder (Washington Redskins) 8.2% Wayne Weaver (Jacksonville Jaguars) 8.1% Respondents: 1,250
When Nike gets the NFL’s uniform contract next year, would you say that is ...
A good thing. They'll breathe new live into the looks of the uniforms. 43.4% A neutral event. You’ll see little change with uniforms. 35.5% A bad thing. They’ll go too far in uniform design and harm traditions. 19.4% Respondents: 1,222
Sponsor that does the best job activating around the NFL
Anheuser-Busch 28.9% Verizon 12.3% Papa John’s 11.9% Respondents: 1,172
Team most likely to relocate to the Los Angeles market
Jacksonville Jaguars 48.8% San Diego Chargers 24.4% Expansion franchise 11.8% Respondents: 1,199
If the NFL returns to the Los Angeles market, the local team’s stadium will be located in ...
Farmers Field (L.A. Live)/AEG 77.8% City of Industry (Grand Crossing)/Edward Roski 9.4% Neither 12.8% Respondents: 1,184
NFL team that has shown the most innovation in its business practices
Dallas Cowboys 26.1% New England Patriots 11.4% Green Bay Packers 9.3% Respondents: 1,250
Biggest threat to the success of the NFL
Rising ticket prices 34.5% Improved technology for at-home viewing 29.0% Concussions 17.5% In-stadium fan behavior 11.9% Other 7.0% Respondents: 1,226
