Menu
Marketing and Sponsorship

Golf World Cup Title Sponsor Omega President Calls China An "Immature" Market

The future of golf's World Cup was "thrown into doubt during Sunday's final round after the title sponsor labelled China 'too immature' a market to restore the event to global standing," according to Peter Simpson of the AFP. Omega President Stephen Urquhart said that he was "unhappy with the strength of the field because only a token number of top players opted to represent their countries in the 28-nation team event." Urquhart: "China is too immature a market to put the World Cup where it should be. It's too early for China to support by itself a tournament on this scale." Simpson noted the "stinging criticism is a blow for the tournament organisers, Hong Kong brothers Kenneth and Tenniel Chu and their Chinese government backers." The World Cup was launched in '53 and moved to China permanently in '07. Urquhart denied that Omega was "planning to pull out of the event it has sponsored since 2007, which now takes place every two years." But he said, "This is the last World Cup in this format which we are committed to ... I can't say now that ... in November 2013, we will be in this place or that place" (AFP, 11/27).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2011/11/29/Marketing-and-Sponsorship/Omega-World-Cup-of-Golf.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2011/11/29/Marketing-and-Sponsorship/Omega-World-Cup-of-Golf.aspx

CLOSE