SBD/November 29, 2011/Marketing and Sponsorship

Mavericks Sign Gameday To Run Team's Merchandise Business

The Mavericks "have signed a five-year deal with Gameday Entertainment to manage the team’s merchandise operation," according to Don Muret of SPORTSBUSINESS JOURNAL.The deal "covers four fan shops at American Airlines Center, arena kiosks, a mall store in Dallas and online sales at mavgear.com." The Mavericks "previously ran retail in-house in conjunction with Center Operating Co., the joint venture of the Mavs and NHL Stars that manages the arena." Gameday President Alan Fey said that Center Operating Co. "will continue to operate arena retail locations during Mavericks games under Gameday’s supervision." The Mavericks are Gameday’s "fourth NBA client." The Denver-based vendor also has deals with the Grizzlies, Thunder and Suns as well as "handling merchandise for the NBA All-Star Game" (SPORTSBUSINESS JOURNAL, 11/28 issue).
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