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SBD/November 29, 2011/Leagues and Governing Bodies
UFC Considering Sydney For PPV Event As The Organization Continues Its Global Push
Published November 29, 2011
AUTHENTIC EXPERIENCE: SHERDOG.com's Tony Loiseleur noted despite this being UFC parent company Zuffa’s “first foray into promoting in Japan and Asia at large, company officials promised to bring the complete UFC experience to Japanese fans.” UFC Asia Managing Dir Mark Fischer said, “This is going to be a fully authentic UFC event like all of our big events all over the world.” Given the “nascent state of pay-per-view and cable television culture in Japan, Fischer also noted the promotion’s ongoing negotiations with their local broadcast partners to make the event freely available to the wider domestic audience.” Fischer: “We are in discussions with [satellite broadcasting company] WOWOW to make this broadcast available to a wide audience, unscrambled, throughout Japan.” UFC U.K. President & Managing Dir of Int'l Development Marshall Zelaznik said that “should such an arrangement with Japanese broadcast partners be reached with Japanese broadcast partners, it is unlikely that the main card will be offered for free to the Japanese television audience.” Undercard bouts “will remain available on Facebook for other international fans, but a different approach may be taken for Japan” (SHERDOG.com, 11/28).