SBD/November 28, 2011/Reader Survey

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  • SBD/SBJ Present Our Seventh Annual Reader Survey

    The seventh annual SportsBusiness Daily/SportsBusiness Journal Reader Survey is in the books, and nearly 2,000 voters told us what they think about the issues and people driving the industry. The UFC scores well in regards to innovation and potential growth, but a majority of readers said that they would not align their brand with the MMA promotion. Meanwhile, a majority of readers feel ESPN needs a strong competitor and see Comcast/NBC as the most likely rival to cut into ESPN's sports media dominance.

    METHODOLOGY: Voting was conducted over three weeks starting Oct. 3, with polling via and Only the top vote-getters are listed, and the results have been rounded. Our thanks here to Turnkey Sports & Entertainment, which again this year provided the technical and surveying support to make this effort possible. Of course, we also thank you. Whether you’re a first-time voter or a seventh-time voter, these are your results, which you will see in THE DAILY over the next five days. Today, we present data on the general state of the industry and sports facilities.

    Super Bowl you’d most want to attend

    New Orleans (2013) 45.3%
    New York (2014) 43.9%
    Indianapolis (2012) 10.9%

    Respondents: 2,120

    Most influential person in sports business

    Roger Goodell 32.7%
    George Bodenheimer 17.3%
    Tim Leiweke 6.0%
    Bud Selig 5.7%

    Respondents: 2,181

    Most powerful brand in sports

    ESPN 31.3%
    Nike 25.1%
    New York Yankees 16.2%
    Manchester United 6.2%

    Respondents: 2,181

    Biggest sports business story of the year

    NFL owners and players reach a new labor deal 39.6%
    Los Angeles Dodgers fall into bankruptcy 9.9%
    College rights fees soar, with Pac-12
    and Big 12 latest to get major increases
    NBC bets big to keep Olympic rights 7.2%

    Respondents: 2,152

    Biggest threat to sports

    Rising ticket prices 22.9%
    Disconnect with fan base 19.4%
    Inflated athlete salaries 18.3%
    Improvements to the in-home
    viewing experience hurting attendance

    Respondents: 2,147


    Are you active on social media?

    Facebook 75.6%
    Twitter 58.3%
    LinkedIn 57.8%
    YouTube 35.2%
    FourSquare 9.2%
    Blogger 8.1%
    Tumblr 3.0%
    No 11.5%

    Respondents: 2,152

    Feeling about the state of the sports business over the next five years

    Very optimistic 34.4%
    Somewhat optimistic 47.4%
    Neither optimistic nor pessimistic 10.8%
    Somewhat pessimistic 6.5%
    Very pessimistic 0.5%
    No opinion 0.6%

    Respondents: 2,156

    Most marketable athlete

    Tom Brady 20.6%
    Peyton Manning 15.0%
    Derek Jeter 13.8%
    Aaron Rodgers 9.7%
    LeBron James 8.1%

    Respondents: 2,181

    Best sports event to attend

    Super Bowl 19.9%
    FIFA World Cup 13.1%
    NCAA Final Four 10.1%
    Stanley Cup Final 8.5%
    Summer Olympics 8.5%
    World Series 8.0%
    Masters 7.0%

    Respondents: 2,181

    Best MLB ballpark

    Fenway Park (Boston Red Sox) 13.1%
    AT&T Park (San Francisco Giants) 12.6%
    Yankee Stadium (New York Yankees) 11.5%
    Citizens Bank Park (Philadelphia Phillies) 10.2%

    Respondents: 1,148

    Best NFL stadium

    Cowboys Stadium (Dallas Cowboys) 28.4%
    Lambeau Field (Green Bay Packers) 14.3%
    MetLife Stadium (New York Giants and Jets) 7.6%
    University of Phoenix Stadium (Arizona Cardinals) 6.6%

    Respondents: 1,148

    Best NHL arena

    Madison Square Garden (New York Rangers) 11.5%
    Consol Energy Center (Pittsburgh Penguins) 9.2%
    Wells Fargo Center (Philadelphia Flyers) 8.4%

    Respondents: 1,148

    Best motorsports venue

    Daytona International Speedway 19.7%
    Indianapolis Motor Speedway 18.6%
    Bristol Motor Speedway (Bristol, Tenn.) 6.1%

    Respondents: 1,148


    Best NBA arena

    Madison Square Garden
    (New York Knicks)
    Staples Center
    (Los Angeles Clippers
    and Lakers)
    Amway Center
    (Orlando Magic)
    Wells Fargo Center
    (Philadelphia 76ers)

    Respondents: 1,148

    Best soccer-specific stadium

    Red Bull Arena (New York Red Bulls) 23.1%
    Livestrong Sporting Park (Sporting Kansas City) 15.9%
    Home Depot Center (Los Angeles Galaxy; Chivas USA) 13.9%
    PPL Park (Philadelphia Union) 9.5%

    Respondents: 1,148

    Naming-rights deals that will be the most effective for both the brand and the property

    MetLife Stadium, Meadowlands, N.J. 32.7%
    Barclays Center, Brooklyn, N.Y. 24.0%
    Farmers Field, Los Angeles 23.9%

    Respondents: 1,036

    Facility in the greatest need of being renovated or replaced

    Nassau Veterans Memorial Coliseum (New York Islanders) 21.4%
    Tropicana Field (Tampa Bay Rays) 12.5%
    Hubert H. Humphrey Metrodome (Minnesota Vikings) 12.5%
    Candlestick Park (San Francisco 49ers) 11.3%

    Respondents: 1,148

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