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SBD/November 28, 2011/Media
NBC Earns 1.0 Overnight Rating For Red Wings-Bruins Black Friday Game
Published November 28, 2011
EAST COAST BIAS? In Denver, Adrian Dater wrote he is "starting to go along with some of the many who believe the NHL doesn't care enough about its Western Conference teams when it comes to marketing and television exposure." Dater asked, "Why is it that every single nationally televised game, or so it seems, has to feature an Eastern Conference team?" Last season, there "was just one NBC Sunday game of the week that featured two Western Conference teams -- Detroit vs. Chicago." This season, there is "only one such game scheduled and, you guessed it, it's Chicago vs. Detroit on Jan. 14." There has "been one all-Western Winter Classic before." Dater: "Anyone want to take a guess what the two teams were?" Dater continued, "I understand why Eastern teams get on national TV more. The league's two most marketable players -- [Penguins C] Sidney Crosby and [Capitals LW] Alex Ovechkin -- play in the East. NBC is based in New York, and so primarily is the NHL's head office. ... But come on, would a San Jose-Los Angeles or L.A.-Anaheim game really draw much poorer ratings than, say, Boston-Rangers or Philly-Washington?" (DENVER POST, 11/27).