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Marketing and Sponsorship

Chrysler, Other Sponsors Quiet After Ndamukong Suh's Thanksgiving Stomp

Chrysler Senior Manager of Marketing, Advertising & Product Communications Dianna Gutierrez did not speculate Friday on whether Lions DT Ndamukong Suh's "growing reputation as a dirty player will impact any future work he might do with the company," according to Eric Lacy of the DETROIT NEWS. Gutierrez in a text message said, "We have nothing to announce." Suh was ejected from Thursday's game for repeatedly shoving Packers G Evan Dietrich-Smith's head into the ground and stepping on his arm. Chrysler "uses Suh in its popular 'Imported from Detroit' advertising campaign." Subway, which also counts Suh as an endorser, "declined Friday to address Suh's on-field issues and the potential effect on endorsement deals." Suh's website lists him as also having deals with Nike, Omaha Steaks, Detroit Medical Center, Detroit City Sports, Battle Sports Science, Training Day and D1 Sports Training Therapy (DETROIT NEWS, 11/26). MLIVE.com's Aaron Foley noted "almost everyone in the Chrysler-Jeep-Dodge-Fiat-etc.-etc. stable of brand ambassadors has some blemishes on their record," including musicians Jennifer Lopez and Dr. Dre. However, they "aren't bad sportsmen." Foley: "Considering that Chrysler has had more than a few run-ins with bad publicity, hopefully there are some conversations in Auburn Hills about what can be done to prevent any more if Suh is reprimanded more than he has been already" (MLIVE.com, 11/25).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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