SBD/November 28, 2011/Marketing and Sponsorship

Chrysler, Other Sponsors Quiet After Ndamukong Suh's Thanksgiving Stomp

Subway declined to address Suh's on-field issues, potential effect on endorsements
Chrysler Senior Manager of Marketing, Advertising & Product Communications Dianna Gutierrez did not speculate Friday on whether Lions DT Ndamukong Suh's "growing reputation as a dirty player will impact any future work he might do with the company," according to Eric Lacy of the DETROIT NEWS. Gutierrez in a text message said, "We have nothing to announce." Suh was ejected from Thursday's game for repeatedly shoving Packers G Evan Dietrich-Smith's head into the ground and stepping on his arm. Chrysler "uses Suh in its popular 'Imported from Detroit' advertising campaign." Subway, which also counts Suh as an endorser, "declined Friday to address Suh's on-field issues and the potential effect on endorsement deals." Suh's website lists him as also having deals with Nike, Omaha Steaks, Detroit Medical Center, Detroit City Sports, Battle Sports Science, Training Day and D1 Sports Training Therapy (DETROIT NEWS, 11/26). MLIVE.com's Aaron Foley noted "almost everyone in the Chrysler-Jeep-Dodge-Fiat-etc.-etc. stable of brand ambassadors has some blemishes on their record," including musicians Jennifer Lopez and Dr. Dre. However, they "aren't bad sportsmen." Foley: "Considering that Chrysler has had more than a few run-ins with bad publicity, hopefully there are some conversations in Auburn Hills about what can be done to prevent any more if Suh is reprimanded more than he has been already" (MLIVE.com, 11/25).
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