SBD/November 22, 2011/Media
Turner Ending Its Management Of Business Operations And Sales For SI
Published November 22, 2011
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Turner will no longer manage the digital business operations and sales for SI, according to an internal memo that was obtained by THE DAILY. The memo, which was sent out by Turner Sports COO & Exec VP Lenny Daniels and Time Inc. Sports Group President Mark Ford, said oversight of the SI Digital business will move from Turner Sports to the Time Inc. Sports Group over the next few months. Turner Sports will continue to manage its current digital portfolio and plans to launch its own "branded digital destination" at some point next year. The memo: "Time Inc. and Turner Broadcasting have determined that Sports Illustrated Digital and Turner Sports Digital businesses are better served autonomously. Each will benefit from an operating model that leverages their discrete strengths in the marketplace -- video and television extensions for Turner Sports and journalism, storytelling and analysis from Sports Illustrated."
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