Menu
Marketing and Sponsorship

NHL Partners With Paramount Pictures To Promote New "Mission: Impossible" Movie

The NHL has signed a marketing partnership with Paramount Pictures to promote the film "Mission: Impossible -- Ghost Protocol," which debuts on Dec. 21. It is the league's first fully integrated branding partnership with a Hollywood film. Terms of the deal were not known. The league will integrate co-branded 30- and 60-second spots featuring game footage and scenes from the movie during game broadcasts and pre- and postgame shows. The spots will begin airing Friday during NBC's broadcast of the Red Wings-Bruins game. The league will run a "Mission: Impossible" sweepstakes on NHL.com for a chance to win a trip to the '12 Winter Classic in Philadelphia. Select arenas will have branded dasherboards for the film. The spots will be shown on the league's American and Canadian broadcast partners NBC, Versus, TSN, TSN2 and NHL Network. "Our ability to do a North American program sets us apart in this category," said NHL Senior VP/Integrated Sales Keith Wachtel. "The next thing is to integrate promotions like this into the Stanley Cup" (Fred Dreier, SportsBusiness Journal). DAILY VARIETY's Stuart Levine noted the league "has long wanted to team up with a film studio in hopes of tapping into an audience that is similar to the young moviegoer demo." Wachtel said that the NHL "can offer studios and the Hollywood community a viewership that is spread throughout all of North America, not just the U.S." He added that the league "will stay in contact with the studios all season long, especially when the Stanley Cup playoffs arrive in late spring." That is "when the studios are looking for increased promotional heft for their summer blockbuster releases" (VARIETY.com, 11/21).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2011/11/22/Marketing-and-Sponsorship/NHL-MI4.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2011/11/22/Marketing-and-Sponsorship/NHL-MI4.aspx

CLOSE