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SBD/November 21, 2011/Franchises
Blue Jays Look To Rekindle Glory Years With New Logo Reminiscent Of Past
Published November 21, 2011
OLD-SCHOOL LOOK: TORONTO STAR fashion reporter Derick Chetty noted, "This redesigned uniform does not break new ground. It’s not a radical new design, more a return to their heritage with the iconic blue colour and bringing back the name ‘Blue Jays.’ I love the sharp graphic blue jay logo with the red maple leaf but find the placement on the front of the jersey on the lower left a bit odd." Roots Canada co-Founder Michael Budman wrote, "The Blue Jays' re-brand has elements that will resonate with Toronto baseball fans of all generations" (TORONTO STAR, 11/19).
PRIVATE EVENT: The NATIONAL POST's John Lott noted the Blue Jays' event held at the Rogers Centre to unveil the new logo, "complete with free food and drink, live jazz music and glitzy production values, was staged for media and invited guests only." Lott asked, "On a day designed to hype fan interest and promote sales of the new clothing line, why not open the gates and let the fans in?" Beeston said that team officials "did not consider it." Beeston: "From the point of view of getting the players back here and doing this, it would have probably been a pretty good idea" (NATIONAL POST, 11/19).