SBD/November 18, 2011/Media

Final Ratings: Fox Deportes Benefits From UFC; NESN Earns Season High For Bruins

The premiere of UFC on Fox last Saturday (5.8 million viewers) was a gain for the net’s normal audience in that time period, but Fox finished below ABC (aired Oregon-Stanford) and CBS for the night among total viewers. Fox also finished below ABC in the 18-34 demo. However, Fox did beat NBC in primetime, which had the Maryland-Notre Dame game. The UFC event also had positive returns on other Fox Sports media platforms. The pre-fight show on Fuel TV from 7:00-9:00pm ET averaged 83,000 viewers, marking the net’s top audience this year-to-date and best audience among males 18-49 since the net became nationally rated. Fox Deportes averaged 487,000 viewers for the Junior Dos Santos-Cain Velasquez bout, marking the best audience for any fight in Spanish-language cable history and the net’s best audience overall since a Chelsea-Manchester United EPL match on Sept. 18. On FoxSports.com, the UFC event marked the highest levels of activity outside of Super Bowls (Austin Karp, THE DAILY).

NOTES: CBS averaged 2.6 million viewers for Florida-South Carolina in the 12:00pm window last Saturday, marking the net’s smallest SEC football audience in at least the last five seasons. The game was below ESPN’s record-setting Nebraska-Penn State audience (5.4 million viewers) in the window, but did beat ABC’s regional coverage (2.4 million viewers)….Versus averaged 1.3 million viewers for TCU’s upset of Boise State last Saturday afternoon, marking the net’s most-viewed Mountain West Conference game ever and third-largest college football audience overall....Golf Channel averaged 667,000 viewers for last week’s Australian Open event, which saw Tiger Woods leading the event after two rounds. That audience marks the net’s second-best audience for a non-PGA Tour event this year, behind only the European Tour’s Dubai Desert Classic last February. The four-round average is also up 273% from the comparable Australian Masters in ’10, a tournament in which Woods also played…. NESN earned a 5.3 local rating for the Devils-Bruins game on Tuesday night, marking a season high and the third-best regular-season Bruins rating ever for the net. Bruins games on NESN are averaging a 3.9 rating, up 46% from the same point last season (Karp)....Over 7.1 million Canadian viewers "watched some CFL playoff action" during the opening round last weekend. TSN and RDS combined for an audience "exceeding 1.6 million viewers" for the Tiger-Cats OT win over the Alouettes in the East Semifinal last Sunday, while the Eskimos-Stampeders West Semifinal "drew an average of 1.4 million" (CP, 11/14).

The chart below lists final Nielsen ratings from recent sports telecasts. All ratings listed are U.S. ratings.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
"NFL on Fox": Giants-49ers (70%)
11/13
Fox
4:15-7:44pm
15.6
25,938
"Sunday Night Football": Patriots-Jets
11/13
NBC
8:31-11:37pm
12.9
20,918
"NFL on CBS": (single)
11/13
CBS
1:00-4:05pm
11.5
19,003
"NFL on Fox": (regional)
11/13
Fox
1:00-4:15pm
7.7
12,444
"The OT"
11/13
Fox
7:44-8:00pm
7.2
11,800
NCAA Football: Oregon-Stanford
11/12
ABC
8:07-11:40pm
5.4
8,726
"Football Night In America"
11/13
NBC
7:30-8:15pm
5.1
8,236
"UFC on Fox": Heavyweight title:
Dos Santos d. Velasquez
11/12
Fox
9:00-10:00pm
3.1
5,675
"Fox NFL Sunday"
11/13
Fox
12:00-1:00pm
3.6
n/a
NCAA Football: (regional)
11/12
ABC
3:39-7:34pm
3.5
5,525
"The NFL Today"
11/13
CBS
12:00-1:00pm
2.7
n/a
NCAA Football: Auburn-Georgia
11/12
CBS
3:32-6:56pm
2.6
4,190
Soccer friendly: Mexico-Serbia
11/11
Uni
8:50-11:12pm
1.6
3,208
NCAA Football: Florida-South Carolina
11/12
CBS
12:00-3:32pm
1.7
2,617
NCAA Football: (regional)
11/12
ABC
12:00-3:39pm
1.5
2,397
NCAA Football:
Maryland-Notre Dame
11/12
NBC
7:40-10:42pm
1.3
2,077
"Courage in Sports Awards" (taped)
11/13
CBS
5:00-6:00pm
1.2
1,773
Figure Skating: Fashion On Ice (taped)
11/13
NBC
4:00-6:00pm
0.9
1,294
Figure Skating: ISU Grand Prix (taped)
11/13
NBC
2:00-4:00pm
0.6
863
"Dew Tour Highlight Show" (taped)
11/12
NBC
5:00-6:00pm
0.5
699
Soccer friendly: France-U.S.
11/11
Uni
2:55-5:00pm
0.4
627
"World of Adventure Sports" (taped)
11/12
NBC
4:00-5:00pm
0.4
569
TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
"Monday Night Football": Bears-Eagles
11/7
ESPN
8:30-11:57pm
10.7
16,847
NCAA Football: Nebraska-Penn State
11/12
ESPN
12:04-3:36pm
3.6
5,426
"Thursday Night Football":
Raiders-Chargers
11/10
NFLN
8:30-11:45pm
3.3
5,277
NASCAR Sprint Cup:
Kobalt Tools 500 (Phoenix)
11/13
ESPN
3:00-6:07pm
2.9
4,766
"Monday Night Countdown"
11/7
ESPN
7:00-8:30pm
2.5
3,860
NCAA Basketball: Carrier Classic: North Carolina-Michigan State
11/11
ESPN
7:00-9:47pm
2.4
3,859
NCAA Football:
Virginia Tech-Georgia Tech
11/10
ESPN
7:56-11:11pm
2.3
3,055
NCAA Football:
Alabama-Mississippi State
11/12
ESPN
7:42-10:56pm
1.7
2,857
"College GameDay"
11/12
ESPN
10:00-11:48am
1.8
2,430
"Sunday NFL Countdown"
11/13
ESPN
10:00am-1:00pm
1.6
2,252

 

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