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SBD/November 18, 2011/Marketing and Sponsorship
Fans Customizing QB Tim Tebow's No. 15 Jersey With "Jesus" On Back
Published November 18, 2011
FAITH NOT HURTING BUSINESS: Fox Business' Chris Cotter reports many analysts do not believe Tebow’s overtly religious beliefs affect his marketability, because “there's always a segment of the population that will like a certain athlete and will follow him." Robby Tebow, Tim's brother, "manages a marketing company that handles all his endorsement requests," and Robby gets 300-500 "solicitations per month from companies and speaking engagements and everything." Cotter: "They want a piece of Tebow, and his brother filters all of it and he says we probably turn down 98 out of 100 in terms of the requests.” Tebow currently endorse Nike, Gatorade and Jockey, among others, and a potential endorser has “to support his beliefs and you also have to donate to his foundation if you want to have him as endorser” (“Varney & Company,” Fox Business, 11/18).
IN SELECT COMPANY: In Milwaukee, Bob Wolfley noted a Public Policy Polling (PPP) survey asked American voters “about some historical figures, and about themselves, to see if any of them surpassed” Packers QB Aaron Rodgers' popularity in Wisconsin. The poll found that “only Abraham Lincoln, with a 93% favorable vote, and Jesus Christ with 90%, surpassed Rodgers' 89% favorable.” At the top of the list “were the respondents themselves.” A total of 93% of those polled “viewed themselves favorably.” But Rodgers' popularity “sailed over the heads of people like George Washington and Mother Teresa” (JSONLINE.com, 11/17).