Monster Energy A Big Winner At Daytona 500 Nature's Bakery Counterclaims In Danica Suit Rays CF Kevin Kiermaier Building Up Portfolio Golfer Willy Wilcox Signs With DraftKings Bedgear Revamps Red Sox' "Sleep Room" New Balance Signs Multiyear Deal With Lindor Crew Signs Jersey-Sponsor Deal With Acura Monster Won't Change NASCAR Model Outfits NHL Signs PPG For New Leaguewide Category Four Brands Sign Up As WBC Global Sponsors
SBD/November 18, 2011/Marketing and Sponsorship
Published November 18, 2011
NEW GEAR: In Portland, Allan Brettman reports Nike Thursday “unveiled the SPARQ Vapor Strobe Eyewear -- a pair of wraparound sunglasses that re-create the effect of an intense strobe light show at a rock concert.” Nike officials said that the effect is “intended to help athletes better interpret information on a playing field and the glasses … have been part of Oregon quarterbacks on-field practice arsenal for about four years.” The company also “introduced a series of video vision tests that could be characterized as elaborate, high-tech versions of whack-a-mole” (Portland OREGONIAN, 11/18).
TEEING IT UP: Golfer Ryann O’Toole has signed an endorsement deal with Kentwool performance golf socks and will wear the gear during LPGA play. In addition, O’Toole will wear the company’s logo on her shirt collar, be featured in Kentwool marketing and its newly relaunched website (Kentwool).