Fiat Chrysler Airing Three Super Bowl Spots Big-Name Brands Go Regional For Super Bowl Super Bowl XLIX In-Game Ad Rundown Lynch's Beast Mode Apparel Line Taking Off EA Using New Ad Product To Tout Sponsors NBC Sells Out Of Super Bowl Ad Inventory P&G Brings Back "Like A Girl" For Super Bowl Pepsi Going All In On Super Bowl Lynch's Hat To Be Reviewed By NFL Reebok Rolling Out New Fitness Campaign
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SBD/November 18, 2011/Marketing and Sponsorship
Published November 18, 2011
NEW GEAR: In Portland, Allan Brettman reports Nike Thursday “unveiled the SPARQ Vapor Strobe Eyewear -- a pair of wraparound sunglasses that re-create the effect of an intense strobe light show at a rock concert.” Nike officials said that the effect is “intended to help athletes better interpret information on a playing field and the glasses … have been part of Oregon quarterbacks on-field practice arsenal for about four years.” The company also “introduced a series of video vision tests that could be characterized as elaborate, high-tech versions of whack-a-mole” (Portland OREGONIAN, 11/18).
TEEING IT UP: Golfer Ryann O’Toole has signed an endorsement deal with Kentwool performance golf socks and will wear the gear during LPGA play. In addition, O’Toole will wear the company’s logo on her shirt collar, be featured in Kentwool marketing and its newly relaunched website (Kentwool).