SBD/November 18, 2011/Marketing and Sponsorship

Still Flying High: NHL Jets Open Second Team Store In Winnipeg Area

Second store in Winnipeg follows first one opened several months ago at MTS Centre
NHL Jets Owner True North Sports & Entertainment “opened its second Jets Gear retail outlet Wednesday,” according to Goeff Kirbyson of the WINNIPEG FREE PRESS. Team co-Owner Mark Chipman said that the nearly 2,000-square-foot location at St. Vital Centre in Winnipeg “follows the one opened several months ago at the MTS Centre and it may not be the last.” Chipman: “We have a smaller in-arena store than the average in the league, so it was easy to make the case for an additional store. Depending on how it goes, we'll determine if we can grow beyond that.” He added, "The majority of Jets merchandise isn't sold by us. We only benefit from the merchandise sold out of the (Jets Gear) store, not from the retail sales of Jets-logoed merchandise anywhere else.” Kirbyson noted traffic at the new Jets Gear location “has been brisk to say the least.” In addition to selling “pretty much anything with a Jets logo on it, the St. Vital store is also expecting its first shipment of game-used equipment, including sticks and gloves, that won't be available anywhere else in town” (WINNIPEG FREE PRESS, 11/17).
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