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Research and Ratings

Poll: MLB Best Sports Property At Delivering Live Content To Fans Via Web

Sports execs feel that MLB does the best job among major U.S. sports properties in delivering live content to fans via the Internet, according to a Turnkey Sports Poll conducted in October. Forty-four percent of respondents said MLB did the best job, while 10% said it was the NFL. Execs were also asked which brand, other than ESPN, has the biggest presence in sports media. Thirty-nine percent of respondents said Fox, while 23% said Comcast/NBC (Turnkey Sports).

Which of the following entities does the best job of delivering
live event content to fans via the Internet?
LEAGUE
%
MLB
44%
NFL
10%
NCAA
9%
NASCAR
7%
NBA
7%
NHL
7%
MLS
2%
Not sure/No response
14%
 
Other than ESPN, which of the following brands has the
biggest presence in sports media?
MEDIA PROPERTY
%
Fox
39%
Comcast/NBC
23%
CBS
13%
Sports Illustrated
8%
Turner Sports
7%
Yahoo Sports
5%
Not sure/No response
4%

 

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