SBD/November 14, 2011/People and Pop Culture

NASCAR Adds Longtime GM Advertising Exec Kim Brink To Management Team

NASCAR named longtime GM advertising exec KIM BRINK to its management team. Brink, who worked as Chevrolet General Dir of Advertising & Sales from '03-10, will serve as NASCAR's Managing Dir of Brand & Consumer Marketing. In that role, she will be responsible for leading the company's efforts to grow its youth and Hispanic fan base. She will report to NASCAR Senior VP & CMO STEVE PHELPS. Brink at GM worked as Exec Dir of Advertising & Sales Promotion for Cadillac. She oversaw the campaign featuring Led Zeppelin's song "Rock and Roll."
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