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SBD/November 14, 2011/Marketing and Sponsorship
Companies Pulling Ads From Penn State Games As A Result Of Scandal
Published November 14, 2011
in front of sponsorless backdrop banner
READERS WEIGH IN: The WALL STREET JOURNAL over the weekend printed a sentiment tracker: a computational analysis of the conversation on social networks. Among the 20,000 responses about the PSU scandal, 50% said the firing of coach Joe Paterno "was right," while 30% showed "disgust at rioting Penn State students." Fourteen percent "still love Joe Pa," while 6% said the firing was "wrong," and 2% voted for "jokes" (WALL STREET JOURNAL, 11/12). Meanwhile, the school last week "canceled or postponed several events related to" its "For The Future" fundraising campaign, including the "President's Tailgate" before Saturday's game. The campaign had raised $1.3B by April 30 toward a "goal of $2 billion by 2014" (REUTERS, 11/11).