Nike's Parker Talks Innovation, Competition Terms Of Penn State's Nike Deal Remain Secret Portland Can Keep Private Terms For Timbers' Deal Marketplace Roundup Seahawks Merchandise Sales Skyrocket MLS Debuts "For Club And Country" Campaign Wheaties Sales Slow Even With Olympians Sportech Expands U.S. Betting Business Marketplace Roundup U.S. Soccer Reveals World Cup Jerseys
Upcoming Conferences and Events
SBD/November 14, 2011/Marketing and Sponsorship
Companies Pulling Ads From Penn State Games As A Result Of Scandal
Published November 14, 2011
in front of sponsorless backdrop banner
READERS WEIGH IN: The WALL STREET JOURNAL over the weekend printed a sentiment tracker: a computational analysis of the conversation on social networks. Among the 20,000 responses about the PSU scandal, 50% said the firing of coach Joe Paterno "was right," while 30% showed "disgust at rioting Penn State students." Fourteen percent "still love Joe Pa," while 6% said the firing was "wrong," and 2% voted for "jokes" (WALL STREET JOURNAL, 11/12). Meanwhile, the school last week "canceled or postponed several events related to" its "For The Future" fundraising campaign, including the "President's Tailgate" before Saturday's game. The campaign had raised $1.3B by April 30 toward a "goal of $2 billion by 2014" (REUTERS, 11/11).