SBD/November 11, 2011/Marketing and Sponsorship

Rolex To Sponsor Charity Fundraiser At Daytona Int'l Speedway

Rolex has signed on as the presenting sponsor of a special charity fundraiser Daytona Int'l Speedway will host in January to commemorate the 50th anniversary of the Rolex 24 race. The event will be held at the Daytona Beach convention center and will feature as many as 35 of the 42 winning cars from the past 50 Rolex 24 races. Several of the 106 living drivers are expected to attend as well, including Bobby Rahal and Mario Andretti. The speedway hopes to raise $30,000-50,000 for the Halifax Health Foundation, the area's largest healthcare provider. Tickets to the event cost $5,000 for a 10-top table. Daytona Int'l Speedway is covering the cost of bringing in the cars, which are located across the country. Track President Joie Chitwood said, "I'm not sure anybody has done an event like this in Daytona in terms of bounding up all these winning cars. It's a good cause and it's going to be a little more exciting than most of these charity dinners where someone speaks at a podium." The speedway is still looking for a couple of sponsors to support the event.
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