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SBD/November 11, 2011/Marketing and Sponsorship
Fuse Science Inks Equity Endorsement Deal With Tiger Woods
Published November 11, 2011
ENERGY BOOST: While Fuse Science’s technology currently is being used to develop energy and nutrition products, there is hope for exponential growth if the delivery system could be used for markets as large and diverse as analgesics and vitamin supplements or licensed to pharma and OTC brands. “Tiger’s never done a deal like this before, but we really believe in the technology,’’ said Mark Steinberg, Woods’ longtime agent, from Australia, where Woods is playing in the Australian Open. Also interesting are two of the individuals assisting Fuse in procuring athletes. They are Chicago-based Impact Talent Associates' Andrew Stroth, who has handle marketing assignments for Bears coach Lovie Smith and Eagles QB Michael Vick over the past several years, and Former Champs Sports President & CEO Rubin Hanan. Steinberg said that inquiries seeking Woods commercial services are "starting to approach the old days." Woods signed a Rolex deal five weeks ago. He also has endorsement agreements with Nike, EA Sports and Upper Deck. Fuse announced a deal with Texans RB Arian Foster last month and an agreement with Buccaneers CB Ronde Barber in September (Terry Lefton, THE DAILY).
DRIVING FOR THE GREEN: Golf Channel’s Mark Lye said of Fuse Science, “They’re going on reputation only right now and they’re taking a chance ... and it’s still up in the air whether Tiger’s ever going to be back to his old self." But he added, "Tiger is the biggest name in golf right now so these companies are trying to capitalize on it, and if they take a chance and they win, it could pay huge dividends for them” (“Golf Central,” Golf Channel, 11/10). Golf Channel’s Gary Williams said, “Did you see that one coming? From Gatorade to Fuse Science. I can’t wait to learn more about this company” (“Morning Drive,” Golf Channel, 11/11).