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SBD/November 11, 2011/Marketing and Sponsorship
M&Ms Will Not Sponsor Busch For Remaining Two Races Of '11 Season
Published November 11, 2011
IMAGE PROBLEM? ESPN.com's Rickey Craven wrote, "Busch has an image problem. If he is to reach his full potential, only he can correct it" (ESPN.com, 11/10). ESPN’s Dale Jarrett said Busch needs to demonstrate “he has respect” for his fellow drivers and “convince these sponsors that he’s not going to put them in a difficult situation.” ESPN’s Mike Massaro added, “Ultimately, when the sponsor’s unhappy the team’s unhappy.” Jarrett: “As a driver, you’re responsible for a lot more than just getting in and driving the racecar. You have to understand the amount of people you are affecting there (at JGR)” (“NASCAR Now,” ESPN2, 11/10). ESPN.com's Ed Hinton wrote NASCAR "needs Kyle Busch. Joe Gibbs Racing needs Kyle Busch. Mars Chocolate North America needs Kyle Busch." Hinton: "Rowdy keeps you focused, keeps you angry, keeps you booing -- and booing is, after all, the most important sound, the most vital sign, in NASCAR" (ESPN.com, 11/10).