SBD/November 10, 2011/Media

Ross Greenburg Hired To Produce Several Shows For NBC, NHL

Greenburg will oversee a group for NHL patterned after NFL Films
Seven months after ending his 33-year career at HBO Sports, Ross Greenburg has landed two high-profile production gigs: one with NBC and one with the NHL. NBC Sports Group retained the former HBO Sports President to produce several shows, including documentaries and the interview show "Costas Tonight." At the same time, the NHL is bringing Greenburg on to oversee a new group that will be patterned after NFL Films. The group will be called NHL Original Productions and will focus on producing documentaries, interstitials and one-hour specials. One of Greenburg's projects will be to focus on the NHL's 100th anniversary, which occurs in '17. "This move sets us up to do more original programming," said NHL COO John Collins. "We'll staff up for particular projects." Those projects include up to 10 player diaries ("mini 24/7s," Collins said). Greenburg also will advise NHL brass on the TV presentation of the game. Greenburg's first NBC effort, "Cold War on Ice: Summit Series '72," will appear on the net's cable sports station on Jan. 2 -- the same day it changes its name from Versus to NBC Sports Network. The documentary, which will run at 4:30pm ET, is about a hockey series between NHL All-Stars from Canada and the Soviet Union national team during the Cold War. Greenburg also will produce the monthly Bob Costas-hosted interview show "Costas Tonight," and its four annual Town Hall series. Greenburg also plans to do some projects for Golf Channel.
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