SBD/November 8, 2011/Research and Ratings

NFL Network Seeing Its Best Distribution At Start Of Sixth Season of Live Games

NFL Network is in 57.4 million U.S. homes in November as it gets set for its sixth season of "Thursday Night Football" this week, marking the net's highest level of distribution since it first became rated in November '06. When regular-season games first aired on the net, it had a distribution of 37.5 million homes. The Weather Channel tops all U.S. cable nets with 100.2 million homes, one month after all cable nets failed to top the 100 million mark for the first time since '09. TBS also reached the mark in November with distribution in 100.1 million homes. Among sports nets, ESPN leads the way in 99.2 million homes, down from 99.8 million at the same time last year. NBA TV was set to begin airing games this month before the lockout forced their cancelation through November. The network is distributed in 55.2 million homes, up from 53.4 million at the start of last season. Listed below is distribution in the U.S. for the top 10 cable nets in November, with comparisons to the same period in previous years. Also listed is distribution for nets with sports content.
U.S. CABLE NET DISTRIBUTION FOR NOVEMBER
NET
'06 (000)
'07 (000)
'08 (000)
'09 (000)
'10 (000)
'11 (000)
Weather Channel
91,767
96,364
98,672
99,737
100,513
100,153
TBS
91,517
97,185
98,968
99,955
100,844
100,119
Discovery
92,338
96,746
98,685
99,639
100,407
99,844
Food Network
90,903
95,528
97,902
99,063
100,108
99,671
Nick-At-Nite
91,773
96,329
98,437
99,372
100,272
99,646
Nickelodeon
91,773
96,329
98,437
99,372
100,272
99,646
USA Network
91,980
96,245
98,318
99,095
99,954
99,487
CNN
92,045
96,443
98,292
99,158
99,954
99,378
TNT
91,974
96,261
98,081
99,060
100,460
99,238
A&E
91,591
96,061
97,953
98,770
99,681
99,197
ESPN
92,245
96,461
98,073
98,968
99,844
99,185
ESPN2
91,707
96,127
97,631
98,640
99,573
99,008
Spike
91,611
95,909
97,696
98,614
99,427
98,858
FX
90,335
94,369
95,186
95,906
84,576
98,206
Golf Channel
69,648
76,509
82,062
81,691
83,037
83,719
Speed
68,465
72,741
73,493
74,414
77,051
78,257
Versus
70,612
73,663
73,917
63,622
74,548
75,783
ESPNews
52,431
62,482
67,715
70,052
73,675
73,994
ESPNU
n/a
n/a
n/a
n/a
72,766
72,776
MLB Network
n/a
n/a
n/a
n/a
55,369
67,549
NFL Network
37,483
43,555
41,909
52,847
57,079
57,395
NBA TV
n/a
n/a
n/a
n/a
53,359
55,170
Fox Soccer
n/a
n/a
34,755
35,093
38,381
40,630
ESPN Classic
62,741
63,327
63,451
62,171
40,183
32,814
Fuel TV
n/a
n/a
n/a
n/a
n/a
32,680

NOTE: Distribution not listed for nets that do not subscribe to daily Nielsen Co. ratings. Among those nets not listed are NHL Network, Universal Sports, CBS Sports Network, Tennis Channel, Fox College Sports and the Big Ten Network.
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