SBD/November 8, 2011/Media

Bloguin Hires Mike Levy As Advisor, Signs Deal With Yardbarker And Fox Sports

Bloguin, the Internet company that runs more than 150 sports blogs like Awful Announcing, hired Mike Levy as an advisor. Levy, who founded Sportsline, will help the company push into venture markets and try to position Bloguin for a future round of financing. Separately, the company signed an advertising and content partnership deal with Yardbarker and Fox Sports. The deal allows Yardbarker, in conjunction with Fox Sports, to sell ad inventory across the Bloguin sites. The deal also will syndicate Bloguin content to and pages.

FIGHTING STYLE: SB Nation bought the website MMA Fighting from AOL for an undisclosed amount. SB Nation plans to keep the site's edit team intact and host it alongside SB Nation's portfolio of MMA websites like MMA Mania and Bloody Elbow. MMA Fighting attracts around 2 million unique users per month, according to SB Nation Chair & CEO Jim Bankoff. "Our model is to find the best digital talent and put it on our digital platform," he said.
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