SBD/November 7, 2011/Research and Ratings

Overnight Ratings: ESPN's Breeders' Cup Classic Down 61% Without Draw Of Zenyatta

The Breeders’ Cup Classic on ESPN from 6:30-7:15pm ET earned a 1.2 overnight Nielsen rating for Drosselmeyer’s win on Saturday, down 61% from last year’s race, which featured Zenyatta attempting to remain defeated. ESPN also earned a 1.1 overnight for Breeders’ Cup coverage from 3:30-6:30pm, down 54% from similar coverage last year. Over on ABC, coverage from 2:00-3:30pm earned a 1.0 overnight, down 41% from last year. The Breeders’ Cup was a lead-in for ABC’s regionalized college football at 3:30pm, which earned a 4.5 overnight without competition from CBS’ traditional SEC matchup in that window. CBS’ LSU-Alabama game in primetime led all weekend college football, while Arkansas-South Carolina in the primetime window on ESPN earned a 1.4 overnight. ESPN’s top college football game over the weekend was Iowa’s upset of Michigan, which earned a 2.6 overnight in the 12:00pm window. On Sunday afternoon, ESPN earned a 2.8 overnight for the NASCAR Sprint Cup AAA Texas 500, up slightly from a 2.7 for the same race last year.

The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV (THE DAILY).

TELECAST
DATE
NET
TIME (ET)
RAT.
Breeders' Cup World Championship
11/5
ABC
2:00-3:30pm
1.0
College Football: (regional)
11/5
ABC
3:30-7:00pm
4.5
College Football: (regional)
11/5
ABC
8:00-11:30pm
2.1
"College Football 2011"
11/5
CBS
2:30-3:00pm
0.5
"College Football Today"
11/5
CBS
3:00-3:30pm
0.7
College Football: Army-Air Force
11/5
CBS
3:30-6:45pm
1.3
College Football: LSU-Alabama
11/5
CBS
8:00-11:30pm
11.9
ISU Grand Prix of Figure Skating (taped)
11/5
NBC
3:00-5:00pm
0.7
NFL Turning Point" (taped)
11/5
NBC
5:00-6:00pm
0.7
"The NFL Today"
11/6
CBS
12:00-1:00pm
2.7
"NFL on CBS": (single)
11/6
CBS
1:00-4:05pm
11.1
"Fox NFL Sunday"
11/6
Fox
12:00-1:00pm
3.7
"NFL on Fox": (regional)
11/6
Fox
1:00-4:15pm
9.7
"NFL on Fox": Giants-Patriots (55%);
Packers-Chargers (36%)
11/6
Fox
4:15-7:30pm
18.6
"The OT"
11/6
Fox
7:30-8:00pm
9.0
ING N.Y. Marathon (taped)
11/6
NBC
2:00-4:00pm
0.6
Figure Skating: "Rain: A Tribute to The Beatles" (taped)
11/6
NBC
4:00-6:00pm
0.9
"Football Night in America"
11/6
NBC
7:30-8:15pm
5.5
"Sunday Night Football": Ravens-Steelers
11/6
NBC
8:30-11:15pm
14.2

 

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