SBD/November 4, 2011/Research and Ratings

Sports Accounted For 32 of 100 Most-Viewed Cable TV Programs In October

Sports telecasts accounted for 32 of the top 100 most-viewed programs on cable TV during the month of October, including eight of the top 10. Despite the slow start for ESPN's "MNF," the five games that fell during the Nielsen-measured period last month ranked among the six most-viewed programs on cable TV, while TBS had 14 MLB postseason games rank among the top 100. The NASCAR Sprint Cup Series had two races among the 15 most-viewed sports telecasts last month, led by the race from Talladega Superspeedway on Oct. 23. The Oct. 15 Michigan-Michigan State game on ESPN was the most-viewed college football telecast on cable TV for the month with 4.8 million viewers, despite airing in the 12:00pm ET slot. With no preseason games due to the lockout, NBA TV's most-viewed telecast during the month was a replay of the '93 Bulls-Knicks Eastern Conference Finals Game Four, which earned 114,000 viewers on Oct. 25.
MOST-VIEWED CABLE TV SPORTS TELECASTS DURING OCTOBER '11
DATE
PROGRAM
NET
VIEWERS (000)
9/26
"Monday Night Football": Redskins-Cowboys
ESPN
17,104
10/10
"Monday Night Football": Bears-Lions
ESPN
16,378
10/17
"Monday Night Football": Dolphins-Jets
ESPN
12,062
10/3
"Monday Night Football": Colts-Buccaneers
ESPN
10,837
10/6
ALDS: Tigers-Yankees: Game Five
TBS
9,720
10/24
"Monday Night Football": Ravens-Jaguars
ESPN
9,275
10/7
NLDS: Cardinals-Phillies: Game Five
TBS
8,389
10/4
ALDS: Tigers-Yankees: Game Four
TBS
7,012
10/3
ALDS: Tigers-Yankees: Game Three
TBS
6,046
10/16
NLCS: Cardinals-Brewers: Game Six
TBS
5,938
10/13
NLCS: Cardinals-Brewers: Game Four
TBS
5,650
10/14
NLCS: Cardinals-Brewers: Game Five
TBS
5,461
9/30
ALDS: Tigers-Yankees: Game One
TBS
5,461
10/23
NASCAR Sprint Cup:
Good Sam Club 500 (Talladega)
ESPN
5,430
10/30
NASCAR Sprint Cup:
Tums Fast Pain Relief 500 (Martinsville)
ESPN
4,923
       

NOTE: Measurement period for this year was from Sept. 26-Oct. 30.

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