SBD/November 4, 2011/Research and Ratings

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  • Sports Accounted For 32 of 100 Most-Viewed Cable TV Programs In October

    Sports telecasts accounted for 32 of the top 100 most-viewed programs on cable TV during the month of October, including eight of the top 10. Despite the slow start for ESPN's "MNF," the five games that fell during the Nielsen-measured period last month ranked among the six most-viewed programs on cable TV, while TBS had 14 MLB postseason games rank among the top 100. The NASCAR Sprint Cup Series had two races among the 15 most-viewed sports telecasts last month, led by the race from Talladega Superspeedway on Oct. 23. The Oct. 15 Michigan-Michigan State game on ESPN was the most-viewed college football telecast on cable TV for the month with 4.8 million viewers, despite airing in the 12:00pm ET slot. With no preseason games due to the lockout, NBA TV's most-viewed telecast during the month was a replay of the '93 Bulls-Knicks Eastern Conference Finals Game Four, which earned 114,000 viewers on Oct. 25.

    MOST-VIEWED CABLE TV SPORTS TELECASTS DURING OCTOBER '11
    DATE
    PROGRAM
    NET
    VIEWERS (000)
    9/26
    "Monday Night Football": Redskins-Cowboys
    ESPN
    17,104
    10/10
    "Monday Night Football": Bears-Lions
    ESPN
    16,378
    10/17
    "Monday Night Football": Dolphins-Jets
    ESPN
    12,062
    10/3
    "Monday Night Football": Colts-Buccaneers
    ESPN
    10,837
    10/6
    ALDS: Tigers-Yankees: Game Five
    TBS
    9,720
    10/24
    "Monday Night Football": Ravens-Jaguars
    ESPN
    9,275
    10/7
    NLDS: Cardinals-Phillies: Game Five
    TBS
    8,389
    10/4
    ALDS: Tigers-Yankees: Game Four
    TBS
    7,012
    10/3
    ALDS: Tigers-Yankees: Game Three
    TBS
    6,046
    10/16
    NLCS: Cardinals-Brewers: Game Six
    TBS
    5,938
    10/13
    NLCS: Cardinals-Brewers: Game Four
    TBS
    5,650
    10/14
    NLCS: Cardinals-Brewers: Game Five
    TBS
    5,461
    9/30
    ALDS: Tigers-Yankees: Game One
    TBS
    5,461
    10/23
    NASCAR Sprint Cup:
    Good Sam Club 500 (Talladega)
    ESPN
    5,430
    10/30
    NASCAR Sprint Cup:
    Tums Fast Pain Relief 500 (Martinsville)
    ESPN
    4,923
           

    NOTE: Measurement period for this year was from Sept. 26-Oct. 30.

    Print | Tags: Research and Ratings, Nielsen Media Research
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