SBD/November 4, 2011/Media

Final Nielsen Ratings From Recent Sports Telecasts

The charts below list final Nielsen ratings from recent sports telecasts. All ratings listed are U.S. ratings (THE DAILY).

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
"NFL on CBS": Patriots-Steelers (85%)
10/30
CBS
4:15-7:30pm
14.6
24,564
"Sunday Night Football": Cowboys-Eagles
10/30
NBC
8:31-11:06pm
13.8
22,994
"NFL on Fox": (single)
10/30
Fox
1:00-4:05pm
10.3
17,110
"NFL on CBS": (regional)
10/30
CBS
1:00-4:15pm
9.1
13,942
"Football Night in America"
10/30
NBC
7:30-8:15pm
6.0
10,002
College Football: (regional)
10/29
ABC
8:07pm-12:08am
5.3
8,426
College Football: Georgia-Florida
10/29
CBS
3:30-7:25pm
3.2
5,001
"Fox NFL Sunday"
10/30
Fox
12:00-1:00pm
3.0
4,300
College Football: (regional)
10/29
ABC
3:30-7:11pm
2.7
4,420
"The NFL Today"
10/30
CBS
12:00-1:00pm
2.4
n/a
"UFC Primetime" (preview show)
10/30
Fox
5:00-6:00pm
1.3
2,000
College Football: Notre Dame-Navy
10/29
NBC
3:30-6:41pm
1.1
1,724
PBR Finals (taped)
10/30
NBC
4:00-6:00pm
0.8
1,174
"College Football Countdown"
10/29
ABC
3:00-3:30pm
0.6
n/a
"College Football Today"
10/29
CBS
3:00-3:30pm
0.5
n/a
"College Football 2011"
10/29
CBS
2:30-3:00pm
0.4
649
 

NOTE: Local ratings for N.Y., Boston, Philadelphia and Hartford were excluded last weekend due to a snowstorm.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
"Monday Night Football":
Ravens-Jaguars
10/24
ESPN
8:30pm-12:02am
6.1
9,275
NASCAR Sprint Cup: Martinsville
10/30
ESPN
1:43-6:01pm
3.1
4,923
College Football:
Wisconsin-Ohio State
10/29
ESPN
7:58-11:28pm
2.7
4,547
College Football:
Michigan State-Nebraska
10/29
ESPN
12:01-3:18pm
3.0
4,335
College Football:
Oklahoma-Kansas State
10/29
ESPN
3:30-7:00pm
1.9
2,838
"Monday Night Countdown"
10/24
ESPN
7:00-8:30pm
1.9
2,772
"Sunday NFL Countdown"
10/30
ESPN
10:00am-1:00pm
1.6
2,329
"NASCAR Countdown"
10/30
ESPN
1:00-1:43pm
1.5
2,291
"College GameDay"
10/29
ESPN
10:00am-12:01pm
1.5
2,043
College Football:
South Carolina-Tennessee
10/29
ESPN2
7:15-10:32pm
1.3
1,985
           

OWNING THE LOCAL MARKET: The Sabres drew the "highest local television ratings" in the NHL in October and are up 15.2% from the same period last year. MSG Network "averaged an 8.3 rating last month, the highest number in three years for the Buffalo market." That "compares to a 7.2 rating" in '10-11, and takes into account the "two afternoon games the team played while in Europe to start the season." In primetime games on MSG, the Sabres telecasts "averaged a 9.3 rating and approximately 60,000 viewing households" (BIZJOURNALS.com, 11/3).

SUNDAY BEST: New Orleans has the "highest local TV ratings for NFL home games; it's averaging 50.1% of households for Saints games." Detroit has the "biggest ratings increase over 2010 -- up 25% -- while the Minnesota Vikings and St. Louis Rams tied for the biggest ratings drop with each off 20%" (USA TODAY, 11/4)....The Falcons' TV ratings "through the first seven games are up 12 percent from last season in the Atlanta 23-county designated market area." The team is "enjoying its highest ratings start through seven games in franchise history" (AJC.com, 11/4).

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