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SBD/November 4, 2011/Media
Final Nielsen Ratings From Recent Sports Telecasts
Published November 4, 2011
The charts below list final Nielsen ratings from recent sports telecasts. All ratings listed are U.S. ratings (THE DAILY).
| TELECAST |
DATE
|
NET
|
TIME (ET)
|
RAT.
|
VIEWERS (000)
|
| "NFL on CBS": Patriots-Steelers (85%) |
10/30
|
CBS
|
4:15-7:30pm
|
14.6
|
24,564
|
| "Sunday Night Football": Cowboys-Eagles |
10/30
|
NBC
|
8:31-11:06pm
|
13.8
|
22,994
|
| "NFL on Fox": (single) |
10/30
|
Fox
|
1:00-4:05pm
|
10.3
|
17,110
|
| "NFL on CBS": (regional) |
10/30
|
CBS
|
1:00-4:15pm
|
9.1
|
13,942
|
| "Football Night in America" |
10/30
|
NBC
|
7:30-8:15pm
|
6.0
|
10,002
|
| College Football: (regional) |
10/29
|
ABC
|
8:07pm-12:08am
|
5.3
|
8,426
|
| College Football: Georgia-Florida |
10/29
|
CBS
|
3:30-7:25pm
|
3.2
|
5,001
|
| "Fox NFL Sunday" |
10/30
|
Fox
|
12:00-1:00pm
|
3.0
|
4,300
|
| College Football: (regional) |
10/29
|
ABC
|
3:30-7:11pm
|
2.7
|
4,420
|
| "The NFL Today" |
10/30
|
CBS
|
12:00-1:00pm
|
2.4
|
n/a
|
| "UFC Primetime" (preview show) |
10/30
|
Fox
|
5:00-6:00pm
|
1.3
|
2,000
|
| College Football: Notre Dame-Navy |
10/29
|
NBC
|
3:30-6:41pm
|
1.1
|
1,724
|
| PBR Finals (taped) |
10/30
|
NBC
|
4:00-6:00pm
|
0.8
|
1,174
|
| "College Football Countdown" |
10/29
|
ABC
|
3:00-3:30pm
|
0.6
|
n/a
|
| "College Football Today" |
10/29
|
CBS
|
3:00-3:30pm
|
0.5
|
n/a
|
| "College Football 2011" |
10/29
|
CBS
|
2:30-3:00pm
|
0.4
|
649
|
NOTE: Local ratings for N.Y., Boston, Philadelphia and Hartford were excluded last weekend due to a snowstorm.
| TELECAST |
DATE
|
NET
|
TIME (ET)
|
RAT.
|
VIEWERS (000)
|
| "Monday Night Football": Ravens-Jaguars |
10/24
|
ESPN
|
8:30pm-12:02am
|
6.1
|
9,275
|
| NASCAR Sprint Cup: Martinsville |
10/30
|
ESPN
|
1:43-6:01pm
|
3.1
|
4,923
|
| College Football: Wisconsin-Ohio State |
10/29
|
ESPN
|
7:58-11:28pm
|
2.7
|
4,547
|
| College Football: Michigan State-Nebraska |
10/29
|
ESPN
|
12:01-3:18pm
|
3.0
|
4,335
|
| College Football: Oklahoma-Kansas State |
10/29
|
ESPN
|
3:30-7:00pm
|
1.9
|
2,838
|
| "Monday Night Countdown" |
10/24
|
ESPN
|
7:00-8:30pm
|
1.9
|
2,772
|
| "Sunday NFL Countdown" |
10/30
|
ESPN
|
10:00am-1:00pm
|
1.6
|
2,329
|
| "NASCAR Countdown" |
10/30
|
ESPN
|
1:00-1:43pm
|
1.5
|
2,291
|
| "College GameDay" |
10/29
|
ESPN
|
10:00am-12:01pm
|
1.5
|
2,043
|
| College Football: South Carolina-Tennessee |
10/29
|
ESPN2
|
7:15-10:32pm
|
1.3
|
1,985
|
OWNING THE LOCAL MARKET: The Sabres drew the "highest local television ratings" in the NHL in October and are up 15.2% from the same period last year. MSG Network "averaged an 8.3 rating last month, the highest number in three years for the Buffalo market." That "compares to a 7.2 rating" in '10-11, and takes into account the "two afternoon games the team played while in Europe to start the season." In primetime games on MSG, the Sabres telecasts "averaged a 9.3 rating and approximately 60,000 viewing households" (BIZJOURNALS.com, 11/3).
SUNDAY BEST: New Orleans has the "highest local TV ratings for NFL home games; it's averaging 50.1% of households for Saints games." Detroit has the "biggest ratings increase over 2010 -- up 25% -- while the Minnesota Vikings and St. Louis Rams tied for the biggest ratings drop with each off 20%" (USA TODAY, 11/4)....The Falcons' TV ratings "through the first seven games are up 12 percent from last season in the Atlanta 23-county designated market area." The team is "enjoying its highest ratings start through seven games in franchise history" (AJC.com, 11/4).
