SBD/November 4, 2011/Marketing and Sponsorship

Santander Launches Ad Campaign Saturday Featuring Rory McIlroy

Spanish bank Santander "is rolling out a new TV ad starring" golfer Rory McIlroy, according to Alex Brownsell of MARKETING magazine. The campaign launches Sunday and will promote the bank's "new fixed rate savings bond." In the ad, created by Engine, McIlroy is "seen attempting playing a chip from an almost impossible angle, to emphasise the unusual nature of its Upfront Interest Bond product." The campaign is the "first to feature McIlroy since Santander signed him" to a multi-million dollar deal in September. The bank's previous ads have "starred long-term brand ambassadors Lewis Hamilton and Jenson Button" (MARKETINGMAGAZINE.com, 11/3).
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