SBD/November 3, 2011/Research and Ratings

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  • ESPN, ESPN2, Versus See Primetime TV Audience Decline In October

    ESPN and ESPN2 saw double-digit percentage declines in primetime viewership in October, down 16% and 14%, respectively. As the '11-12 NHL season got underway, Versus also saw a drop in primetime audience (-6%). Speed led all sports cable networks with a 28% gain in primetime audience, led by increases for NASCAR Camping World Truck Series events. NFL Network also saw a healthy year-over-year increase (+25%). The net saw a 21% gain for viewership on a 24-hour basis (total day). Golf Channel led all sports cable nets with a 21% gain in total-day viewership, fueled by the net's best audience ever for the PGA Tour Fall Series events. Listed below is primetime and total-day viewership for cable sports nets during October, compared to the same period last year. See tomorrow's issue of THE DAILY for the top individual sports telecasts during October.

    CABLE SPORTS NETWORKS' PRIMETIME VIEWERSHIP DURING OCTOBER
    NET
    '11 (000)
    '10 (000)
    % +/-
    ESPN
    3,070
    3,642
    -16%
    ESPN2
    648
    752
    -14%
    Speed
    192
    150
    28%
    Versus
    189
    201
    -6%
    NFL Network
    152
    122
    25%
    Golf Channel
    106
    105
    1%
    ESPNews
    95
    87
    9%
    MLB Network
    62
    59
    5%
    Fox Soccer
    36
    34
    6%
    NBA TV
    29
    n/a
    n/a
    Fuel TV
    14
    n/a
    n/a
           
    CABLE SPORTS NETWORKS' TOTAL-DAY VIEWERSHIP DURING OCTOBER
    NET
    '11 (000)
    '10 (000)
    % +/-
    ESPN
    1,289
    1,421
    -9%
    ESPN2
    346
    375
    -8%
    Speed
    122
    115
    6%
    NFL Network
    118
    101
    17%
    Golf Channel
    69
    57
    21%
    Versus
    69
    74
    -7%
    ESPNews
    68
    67
    1%
    MLB Network
    40
    35
    14%
    Fox Soccer
    29
    25
    16%
    NBA TV
    17
    n/a
    n/a
    Fuel TV
    7
    n/a
    n/a
     

    NOTE: Measurement period for this year was from Sept. 26-Oct. 30. The same period last year measured from Sept. 27-Oct. 31. Viewership not listed for networks that do not subscribe to daily Nielsen Co. ratings. Among those networks not listed are ESPNU, NHL Network, Universal Sports, CBS Sports Network, Tennis Channel, Fox College Sports and the Big Ten Network.

    Print | Tags: Research and Ratings, Nielsen Media Research
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