SBD/November 3, 2011/Marketing and Sponsorship

Loudmouth, Riding The Popularity Of Its Golf Offerings, Launches Kids Apparel Line

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Loundmouth is targeting kids ages 2 to 10 with new line of apparel

Loudmouth Golf, the lifestyle apparel clothing line popularized by golfer John Daly and the Norwegian curling team, announced the launch of a kids apparel line featuring pants for girls and boys ages two to 10. The pants differ from their adult counterparts with features such as an elastic waistband and double stitching in certain areas. Loudmouth CEO Larry Jackson said that the line has been in the works for about a year after “overwhelming consumer demand.” He noted the “guinea pig” for the project was Daly’s eight-year-old son, John Patrick. "If a button was falling off or a snap didn’t work or the elastic was too stretchy, he was the one who got to complain to us first. He has been a fantastic beta site tester.” Jackson said he has not yet set sales goals for the children’s line, but he would “like to get it to 10% within a year.” “If we just take all pants, shorts, skorts and so forth, I would say kids should be at about 10% within a year and probably level out at some steady state around 20% of our bottoms [pants and skirts] sales,” Jackson said. Loudmouth had hoped to debut the line during the summer, but the release will now coincide with the holiday shopping season. The apparel initially will be available exclusively at LoudmouthGolf.com, with plans to expand into retail locations at a later date. Jackson said the company is “formulating right now a marketing plan for next year.”

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