LPGA Lands Sponsor For Int'l Crown Trio Of Golfers Launching Craft Beer Adidas Mulling Reebok Sale Adidas To Open Blazers Shop At Moda Center LeBron Pitches Products From Rivals Samsung, Apple Ortiz, Trout Among Those To Sign With Zepp Labs LeBron Stars In New Beats By Dre Ad Lillard Reveals New Signature Shoe From Adidas MLB OK's Team Marks On Skis, Snowboards Randle Goes From Underwear Thief To Endorser
Upcoming Conferences and Events
SBD/November 3, 2011/Marketing and Sponsorship
Loudmouth, Riding The Popularity Of Its Golf Offerings, Launches Kids Apparel Line
Published November 3, 2011
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
Loudmouth Golf, the lifestyle apparel clothing line popularized by golfer John Daly and the Norwegian curling team, announced the launch of a kids apparel line featuring pants for girls and boys ages two to 10. The pants differ from their adult counterparts with features such as an elastic waistband and double stitching in certain areas. Loudmouth CEO Larry Jackson said that the line has been in the works for about a year after “overwhelming consumer demand.” He noted the “guinea pig” for the project was Daly’s eight-year-old son, John Patrick. "If a button was falling off or a snap didn’t work or the elastic was too stretchy, he was the one who got to complain to us first. He has been a fantastic beta site tester.” Jackson said he has not yet set sales goals for the children’s line, but he would “like to get it to 10% within a year.” “If we just take all pants, shorts, skorts and so forth, I would say kids should be at about 10% within a year and probably level out at some steady state around 20% of our bottoms [pants and skirts] sales,” Jackson said. Loudmouth had hoped to debut the line during the summer, but the release will now coincide with the holiday shopping season. The apparel initially will be available exclusively at LoudmouthGolf.com, with plans to expand into retail locations at a later date. Jackson said the company is “formulating right now a marketing plan for next year.”