P&G Pulls Out Of NFL Initiative NBC Has Sold 70-80% Of Super Bowl Ad Time Nike Addresses Terminated Sponsorships Gatorade Praised For New Jeter Ad PepsiCo CEO Backs Goodell Amid Scandals NHL Decides Against Selling Jersey Ads Fanatics Lands NASCAR's At-Track Merch Sales Joe Gibbs Racing Signs Stanley Black & Decker Microsoft's NFL Deal Affected By iPad References Company Emerges In 3D-Printed Collectibles Space
Upcoming Conferences and Events
SBD/November 3, 2011/Marketing and Sponsorship
Hudson's Bay Debuts Canadian Olympic Apparel Line For London Games
Published November 3, 2011
CLEARLY CANADIAN: The CP reported the designs “are a departure from the approach used for the 2008 Summer Games in Beijing, when the pieces fused Canadian and Chinese symbols and influences.” Hudson's Bay VP/Fashion Direction Suzanne Timmins said, "What we learned from Beijing -- which was very much a nod to the host city and country -- was that didn't work." However, Timmins “didn't rule out the possibility of incorporating a taste of Britain in future designs sold commercially closer to the Games, such as Union Jack T-shirts or garments that merge influences from Canada and Britain.” But she added that the athletes “will only be wearing the Canadian flag” (CP, 11/2).