Spieth Stars In New AT&T Campaign United Extends Deal With N.Y. Marathon Univ. Of South Carolina Merchandise Selling Fast Union Adds Acme, Trumark As Official Sponsors Denny's Inks Denny Hamlin To Deal Brewers Aim To Win Back Harley Davidson Lewis, Mickelson Star In New KPMG Campaign Marketplace Roundup Curry Signs Deal For Coaching Site CoachUp Under Armour Eyes Australian Foray
Upcoming Conferences and Events
SBD/November 3, 2011/Marketing and Sponsorship
Hudson's Bay Debuts Canadian Olympic Apparel Line For London Games
Published November 3, 2011
CLEARLY CANADIAN: The CP reported the designs “are a departure from the approach used for the 2008 Summer Games in Beijing, when the pieces fused Canadian and Chinese symbols and influences.” Hudson's Bay VP/Fashion Direction Suzanne Timmins said, "What we learned from Beijing -- which was very much a nod to the host city and country -- was that didn't work." However, Timmins “didn't rule out the possibility of incorporating a taste of Britain in future designs sold commercially closer to the Games, such as Union Jack T-shirts or garments that merge influences from Canada and Britain.” But she added that the athletes “will only be wearing the Canadian flag” (CP, 11/2).