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SBD/November 3, 2011/Marketing and Sponsorship
Hudson's Bay Debuts Canadian Olympic Apparel Line For London Games
Published November 3, 2011
CLEARLY CANADIAN: The CP reported the designs “are a departure from the approach used for the 2008 Summer Games in Beijing, when the pieces fused Canadian and Chinese symbols and influences.” Hudson's Bay VP/Fashion Direction Suzanne Timmins said, "What we learned from Beijing -- which was very much a nod to the host city and country -- was that didn't work." However, Timmins “didn't rule out the possibility of incorporating a taste of Britain in future designs sold commercially closer to the Games, such as Union Jack T-shirts or garments that merge influences from Canada and Britain.” But she added that the athletes “will only be wearing the Canadian flag” (CP, 11/2).