Bucks Sold To Wesley Edens, Marc Lasry Michael King Staging First Boxing Card Tonight's Events A Lighter Buzz '47 Brand Launching New Campaign Anti-Drunk Driving Effort To Sponsor Race Bryce Harper Stars In Gatorade Spot podcast ESPN, Turner Launching NBA Playoff Ads Astros Launch App For In-Stadium Upgrade
SBD/November 2, 2011/In The StudioPrint All
Octagon Exec VP Mark Coughlin stopped by the studio to talk about trends in sports consulting and motorsports. Part one of the discussion focused on NASCAR. Coughlin, who oversees Octagon's office in Huntersville, NC, shed some light on how Octagon client Sprint evaluates its NASCAR sponsorship, what the fragmentation of full-season primary sponsorships means for NASCAR teams and where the best value is for sponsors looking at NASCAR.