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SBD/November 1, 2011/Media
News Corp. And DirecTV Reach Deal Hours Before Channels Set To Go Dark
Published November 1, 2011
TAKING TO TWITTER: CABLEFAX DAILY notes as negotiations were underway yesterday, DirecTV “furiously worked Twitter, pointing disgruntled subs to its OurPromisetoYou.com site as well as to CSRs who explained DTV’s take, which is chiefly higher prices, in the programming dispute.” With the NBA officially canceling all games through November, DirecTV “already had a short-term reprieve from hoops fans on the RSN-front,” but the same “couldn’t have been said for hockey” (CABLEFAX DAILY, 11/1).