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SBD/October 28, 2011/Marketing and Sponsorship
Published October 28, 2011
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SIGN HERE: In Albany, Pete Iorizzo writes NBA Kings rookie G Jimmer Fredette is "already inspiring several lines of merchandise.” The latest is a T-shirt that “features the contract Jimmer's older brother, TJ, asked him to sign when he was a junior at Glens Falls High School.” The shirts are made by Chris Collinsworth, a “BYU teammate of Jimmer's who owns Fold Clothing.” The shirts are “sold at foldclothing.com and Angelina's, which is the Fredette family's favored pizza joint in Glens Falls.” The company “gives 25 percent of its sales to charity” (Albany TIMES UNION, 10/28).
LIGHTS, CAMERA, ACTION! In S.F., Scott Skinner wrote Packers QB Aaron Rodgers “may be the best quarterback in the NFL right now,” but when it “comes to filming his Associated Bank commercials, he’s still got a lot of room for improvement.” With Colts QB Peyton Manning out for the season, the “Best Commercial by an NFL Player” award is “up for grabs.” If Rodgers “wants to take the title, he’s going to need to step up his game a little bit” (SFGATE.com, 10/27).