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SBD/October 28, 2011/Marketing and Sponsorship
NASCAR Chair Brian France Sees Cause For Optimism For Sponsorships
Published October 28, 2011
SEARCHING FOR SPONSORS: In Jacksonville, Don Coble notes one of the drivers the economy has affected is David Ragan. As Ragan looks for sponsors and race teams, his schedule will be "filled with sales pitches, talking to car owners and finishing out the season in the No. 6 UPS Ford at Roush Fenway Racing." Ragan's UPS deal was "downgraded to a part-time sponsorship, and it moved over to fill in some of the holes on" driver Carl Edwards' car. Ragan said, "I can do Nationwide and wait for the economy to turn back around. Until then, I'll be meeting with sponsors and trying to put something together" (FLORIDA-TIMES UNION, 10/28).