A-B Departs As Team USA Sponsor MLS Wraps Up Media/Marketing Tour MLB Continues Collaboration With Mayors Ganassi Lands Credit One As Sponsor NAPA To Sponsor Rossi's IndyCar Ride Price Chopper To Sponsor Royals Under Armour Signs Fournette As Endorser TD Ameritrade Not Returning As USOC Sponsor Warriors Hold Lavish Arena Groundbreaking Bell, Zenkel Among NBC Sports Promotions
SBD/October 28, 2011/In The StudioPrint All
ESPN Exec VP/Programming Acquisitions & Strategy John Wildhack stopped by the SBD/SBJ studio to talk about the sports network. He touched on the changing media landscape and the ever-escalating costs of acquiring sports programming. Wildhack also talked about why ESPN agreed to spend $2B a year on the NFL and what ESPN will do if the NBA season is lost.