Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/October 28, 2011/In The StudioPrint All
ESPN Exec VP/Programming Acquisitions & Strategy John Wildhack stopped by the SBD/SBJ studio to talk about the sports network. He touched on the changing media landscape and the ever-escalating costs of acquiring sports programming. Wildhack also talked about why ESPN agreed to spend $2B a year on the NFL and what ESPN will do if the NBA season is lost.