Dannon Announces Deal To Sponsor NFL UCF Could Borrow $8M For Athletic Projects WME-IMG Hires Chris Liddell As CFO Citi Field Featured In “Sharknado 2” New Era Is Ryder Cup Team's Official Cap Judge Rules Against Former NFLers WME-IMG Hires Chris Liddell As New CFO NCAA Concussion Settlement Faces Scrutiny Minding My Business With Brandon Igdalsky
SBD/October 28, 2011/In The StudioPrint All
ESPN Exec VP/Programming Acquisitions & Strategy John Wildhack stopped by the SBD/SBJ studio to talk about the sports network. He touched on the changing media landscape and the ever-escalating costs of acquiring sports programming. Wildhack also talked about why ESPN agreed to spend $2B a year on the NFL and what ESPN will do if the NBA season is lost.