SBD/October 27, 2011/Research and RatingsPrint All
Sports execs feel that a Triple Crown winner would most increase casual fan interest in horse racing, according to data from a Turnkey Sports Poll taken in September. Fifty-one percent of respondents said a Triple Crown winner would provide the biggest boost among casual fans, while 25% said a consistent presence in mainstream media would help the most. Execs were also asked if they had watched on TV, attended or wagered on horse racing over the past year. Fifty-five percent of execs said they had watched on TV, while 40% said they had not done any of those activities (Turnkey Sports Poll).Which of the following would most increase
casual fan interest in horse racing?
RESPONSE% Triple Crown winner51% Consistent presence in mainstream media25% More advertising by the industry5% Promotions involving fan giveaways tied to winning horses3% Larger purses2% More focus on horses' backgrounds1% More focus on jockeys' backgrounds1% Not sure/no opinion12%In the past year, have you done any of the following? RESPONSE% Watched horse racing on TV55% Attended a horse racing event20% Wagered on horse racing22% None of these40%