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SBD/October 27, 2011/Research and Ratings
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Sports Execs: Triple Crown Winner Needed To Boost Interest In Horse Racing
Sports execs feel that a Triple Crown winner would most increase casual fan interest in horse racing, according to data from a Turnkey Sports Poll taken in September. Fifty-one percent of respondents said a Triple Crown winner would provide the biggest boost among casual fans, while 25% said a consistent presence in mainstream media would help the most. Execs were also asked if they had watched on TV, attended or wagered on horse racing over the past year. Fifty-five percent of execs said they had watched on TV, while 40% said they had not done any of those activities (Turnkey Sports Poll).
Which of the following would most increase
casual fan interest in horse racing?RESPONSE %Triple Crown winner 51%Consistent presence in mainstream media 25%More advertising by the industry 5%Promotions involving fan giveaways tied to winning horses 3%Larger purses 2%More focus on horses' backgrounds 1%More focus on jockeys' backgrounds 1%Not sure/no opinion 12%In the past year, have you done any of the following?RESPONSE %Watched horse racing on TV 55%Attended a horse racing event 20%Wagered on horse racing 22%None of these 40%
