NBA's Silver Optimistic On CBA IOC Exec Thinks Innsbruck Could Land '26 Games U.S. Figure Skating Launches New Campaign Goodyear Officially Adds Wingfoot Two Blimp ESPN3 To Broadcast Glory 34 Denver Landon Donovan Lists La Jolla Home For $2.9M Kraft Wants New Revolution Stadium In Boston NFL Reopens Investigation Into Giants' Josh Brown FS1 Gets Record Overnight For NLCS Game 5 ISC Signs Multiyear Extension With Geico
SBD/October 27, 2011/Research and RatingsPrint All
Sports execs feel that a Triple Crown winner would most increase casual fan interest in horse racing, according to data from a Turnkey Sports Poll taken in September. Fifty-one percent of respondents said a Triple Crown winner would provide the biggest boost among casual fans, while 25% said a consistent presence in mainstream media would help the most. Execs were also asked if they had watched on TV, attended or wagered on horse racing over the past year. Fifty-five percent of execs said they had watched on TV, while 40% said they had not done any of those activities (Turnkey Sports Poll).Which of the following would most increase
casual fan interest in horse racing?
RESPONSE% Triple Crown winner51% Consistent presence in mainstream media25% More advertising by the industry5% Promotions involving fan giveaways tied to winning horses3% Larger purses2% More focus on horses' backgrounds1% More focus on jockeys' backgrounds1% Not sure/no opinion12%In the past year, have you done any of the following? RESPONSE% Watched horse racing on TV55% Attended a horse racing event20% Wagered on horse racing22% None of these40%