SBD/October 27, 2011/Research and Ratings

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  • Sports Execs: Triple Crown Winner Needed To Boost Interest In Horse Racing

    Sports execs feel that a Triple Crown winner would most increase casual fan interest in horse racing, according to data from a Turnkey Sports Poll taken in September. Fifty-one percent of respondents said a Triple Crown winner would provide the biggest boost among casual fans, while 25% said a consistent presence in mainstream media would help the most. Execs were also asked if they had watched on TV, attended or wagered on horse racing over the past year. Fifty-five percent of execs said they had watched on TV, while 40% said they had not done any of those activities (Turnkey Sports Poll).

    Which of the following would most increase
    casual fan interest in horse racing?
    RESPONSE
    %
    Triple Crown winner
    51%
    Consistent presence in mainstream media
    25%
    More advertising by the industry
    5%
    Promotions involving fan giveaways tied to winning horses
    3%
    Larger purses
    2%
    More focus on horses' backgrounds
    1%
    More focus on jockeys' backgrounds
    1%
    Not sure/no opinion
    12%
    In the past year, have you done any of the following?
    RESPONSE
    %
    Watched horse racing on TV
    55%
    Attended a horse racing event
    20%
    Wagered on horse racing
    22%
    None of these
    40%

     

    Print | Tags: Research and Ratings, Horse Racing
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