Menu
Marketing and Sponsorship

NBA Lockout Watch, Day 119: Kings Talking To Sponsors About Refunds, Concessions

The NBA lockout has "complicated the Kings' relationship with their corporate patrons, particularly those that responded to Mayor Kevin Johnson's frenzied appeal last spring, to keep the team" in Sacramento, according to a front-page piece by Dale Kasler of the SACRAMENTO BEE. With two weeks of games "already canceled, and much of the rest of the season in jeopardy, the team is talking to sponsors about refunds, 'make-goods' and other concessions." Kings PR Dir Chris Clark said that so far "nobody has asked for their money back, and the discussions 'have been positive.'" Thunder Valley Casino's deal with the team is worth $1M and is "among the team's largest" sponsorship agreements. But Thunder Valley spokesperson Doug Elmets said as games are canceled, "the sponsorship becomes questionable." Elmets: "We're now reassessing how we want to move forward." Clark said that sponsorships are "being treated with the same 'worry-free guarantee' applied to season ticket purchases." Kasler reports while refunds are available, the Kings are "trying to persuade corporations to accept other benefits instead, including sponsorships of other events and community outreach programs." But for many sponsors, "the problem is it's hard to replicate the marketing buzz generated by an actual Kings game." Thunder Valley's deal includes signage at Power Balance Pavilion, but Elmets said that those signs are "barely visible when the arena lights are dimmed for a concert." Kasler notes because it is a casino, Thunder Valley "gets little benefit from having its name displayed at an ice show or some other event geared toward children." Brown Construction Co. President & CEO Ron Brown said, "The investment was good will, to support good faith to the NBA." However, Brown "still wants value for his company's sponsorship" (SACRAMENTO BEE ,10/27).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2011/10/27/Marketing-and-Sponsorship/Kings-Sponsors.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2011/10/27/Marketing-and-Sponsorship/Kings-Sponsors.aspx

CLOSE