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SBD/October 27, 2011/Marketing and Sponsorship
One-Car NASCAR Team JTG Daugherty Racing Pleases Sponsors, Seeks Expansion
Published October 27, 2011
DELIVERY SYSTEM: UPS today formally announced that it has signed a multiyear agreement to remain the official logistics partner of NASCAR, a designation the company has held since '00. UPS also will serve as a full-season associate sponsor of the No. 99 Ford driven by Carl Edwards in the Sprint Cup Series. The company previously held a full-season primary sponsorship of RFR's No. 6 Cup car driven by David Ragan (THE DAILY). ESPN's Marty Smith tweeted, "UPS deal is shrewd IMO. They retain garage shipping logistics biz & can leverage Edwards at point-of-sale."