Source: Fox Has Sold 90% Of Super Bowl Ad Space ACS Launches New Nationwide Campaign Kris Bryant Signs Record Extension With Adidas Ovechkin Part Of Papa John's/Make-A-Wish Effort NHL, Apple In Late Stages Of Partnership Talks Michael Jordan Claims Big Legal Win In China P&G's New Marketing Campaign Features Ronda Rousey Comcast Signs Sponsorship Deal With USOC Plank, UA Excited About New MLB Deal Busch Part Of A-B InBev's Super Bowl Lineup
SBD/October 27, 2011/Marketing and Sponsorship
One-Car NASCAR Team JTG Daugherty Racing Pleases Sponsors, Seeks Expansion
Published October 27, 2011
DELIVERY SYSTEM: UPS today formally announced that it has signed a multiyear agreement to remain the official logistics partner of NASCAR, a designation the company has held since '00. UPS also will serve as a full-season associate sponsor of the No. 99 Ford driven by Carl Edwards in the Sprint Cup Series. The company previously held a full-season primary sponsorship of RFR's No. 6 Cup car driven by David Ragan (THE DAILY). ESPN's Marty Smith tweeted, "UPS deal is shrewd IMO. They retain garage shipping logistics biz & can leverage Edwards at point-of-sale."