Cam Newton Enjoying Foray Into Fashion Manning's No. 18 Top In Jersey Sales Marketplace Roundup N.Y. Stores Planning Super Bowl Themes, Promotions NASCAR Hires Brent Dewar As COO Dow Chemical To Sponsor Dillon's No. 3 Cup Car Rose Injury Presents Issues For Brand Marketing Sponsors, Non-Sponsors Gear Up For World Cup Marketplace Roundup Ditka Wine Sales Up After Brand Overhaul
SBD/October 27, 2011/Marketing and Sponsorship
One-Car NASCAR Team JTG Daugherty Racing Pleases Sponsors, Seeks Expansion
Published October 27, 2011
DELIVERY SYSTEM: UPS today formally announced that it has signed a multiyear agreement to remain the official logistics partner of NASCAR, a designation the company has held since '00. UPS also will serve as a full-season associate sponsor of the No. 99 Ford driven by Carl Edwards in the Sprint Cup Series. The company previously held a full-season primary sponsorship of RFR's No. 6 Cup car driven by David Ragan (THE DAILY). ESPN's Marty Smith tweeted, "UPS deal is shrewd IMO. They retain garage shipping logistics biz & can leverage Edwards at point-of-sale."