SBD/October 26, 2011/Research and Ratings

MLS Regular-Season Audience Up Across ESPN/ESPN2, Fox Soccer

MLS averaged 291,000 viewers for regular-season matches this season across ESPN and ESPN2, up 15% from an average of 253,000 viewers last season. The June 26 Red Bulls-Fire match on ESPN marked the most-viewed game of the season with 622,000 viewers. The season-opening Galaxy-Sounders FC match on March 15 was the only other telecast to top the half-million viewer mark (604,000 viewers on ESPN). MLS also saw gains on Fox Soccer this season, averaging 70,000 viewers for its 27 telecasts, up from 53,000 viewers the last two seasons (THE DAILY).

MLS VIEWERSHIP ON ESPN/ESPN2
SEASON
TELECASTS
VIEWERS (000)
'11
20
291
'10
25
253
'09
26
299
MLS VIEWERSHIP ON FOX SOCCER
SEASON
TELECASTS
VIEWERS (000)
'11
27
70
'10
31
53
'09
34
53
     

NOTES: Figures exclude All-Star Game, World Football Challenge matches and friendlies involving MLS teams.

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Research and Ratings, MLS, ESPN, Fox

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