Finish Line's Earnings Drop In Q4 Wheaties Ads Spotlight Legendary Bowler Airbnb Signs On For '16 Games MLS Reaches TV Deal With Brazil's Globosat NCAA Tourney Continues Record Ratings National Women's Hockey League Created TaylorMade-Adidas Golf CEO Steps Down Unions, Inglewood NFL Developers Reach Deal Classified Advertisements Grassroots Approach Spurred United's MLS Expansion
SBD/October 26, 2011/Research and RatingsPrint All
MLS averaged 291,000 viewers for regular-season matches this season across ESPN and ESPN2, up 15% from an average of 253,000 viewers last season. The June 26 Red Bulls-Fire match on ESPN marked the most-viewed game of the season with 622,000 viewers. The season-opening Galaxy-Sounders FC match on March 15 was the only other telecast to top the half-million viewer mark (604,000 viewers on ESPN). MLS also saw gains on Fox Soccer this season, averaging 70,000 viewers for its 27 telecasts, up from 53,000 viewers the last two seasons (THE DAILY).MLS VIEWERSHIP ON ESPN/ESPN2SEASONTELECASTSVIEWERS (000)'1120291'1025253'0926299MLS VIEWERSHIP ON FOX SOCCERSEASONTELECASTSVIEWERS (000)'112770'103153'093453
NOTES: Figures exclude All-Star Game, World Football Challenge matches and friendlies involving MLS teams.