Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/October 26, 2011/In The StudioPrint All
Private Sports Consulting Principal Max Muhleman drops by the studio to discuss highlights of his career in sports business. Part One of this discussion focuses on his role in bringing two major sports franchises to Charlotte. Muhleman also reflects on the advent of the PSL and the market conditions that allow teams and venues to sell PSLs successfully.